The increasing popularity of video content is sending many marketers to join in on the party. After all, we see many shiny new things come into play – remember Vine? And it’s easy to want to jump to the next big thing. The difference is, we have plenty of data to support the fact that … Read more
Video is among the most popular type of content on the internet, and with good reason. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15x higher than it was in 2017. Studies show shoppers who view videos are 1.81x more likely to purchase than non-video viewers. So … Read more
There’s no doubt about it – video marketing is huge. No matter what social site or website you land on, you’re bound to see at least a few videos, ranging from vlogs to LIVE sessions to carefully constructed advertisements. Video gives marketers the opportunity to grab the attention of their audiences with short, creative bursts … Read more