Types of Content Marketing You Need

Content Marketing Types You Need - Sachs Marketing Group

There are several types of content marketing you need to effectively align your brand with your customers. These include blog posts for thought leadership, videos for engagement, infographics for easy information digest, and case studies to showcase success. Email newsletters maintain regular communication with audiences. Interactive content like quizzes and polls boost engagement, while e-books … Read more

New Link Attributes from Google

New Link Attributes from Google - Sachs Marketing Group

Google introduced new link attributes to provide more context about the nature of links. These include ‘sponsored’ for paid or sponsored links, ‘ugc’ for user-generated content, and modifications to ‘nofollow’ attribute, used when not endorsing a linked page. These changes allow for more nuanced link categorization, aiding Google’s understanding of web page relationships and improving … Read more

How to Make User Generated Content Work for You

Make User Generated Content Work for You - Sachs Marketing Group

User generated content, or UGC, refers to any kind of content created by users of a product or service. Most people think of reviews when it comes to UGC, but it encompasses everything from photos, blogs, videos, audio, tweets, forum posts, and more. You can use this content on your social media channels to promote … Read more

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