When you’re a brand new company, you know social media is an essential part of your success, but getting started can be incredibly overwhelming. There are so many social media platforms out there to choose from, and there’s this idea floating around that to be successful, you must be everywhere.

The truth is, you should only be where your customers are. If you’re not targeting a primarily Millennial audience, then there’s not much point in being on Snapchat. If you don’t have the equipment to do YouTube videos right now, don’t launch that channel yet.

The most important thing to do is research and plan. Give yourself ample time to craft a strategy before you start, and then adjust as activity takes place.

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