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Personalization: The Future of Content Marketing

Does your child spend the better part of their free time on YouTube? Have you ever seen someone spending more time watching streamers on Twitch than shows on Netflix? Do you have a TikTok account? If your question to any of these questions is yes, then you’re already aware of the macro-to-micro revolution in digital … Continued

Creating Personalized Content for Social Media Marketing

Advertising to the prospect or consumer on social media is a growing craft—and an increasing area of competition. Consumers prefer content tailored to them, making them 40% more likely to make a positive buying decision after seeing that content. With so much riding on catching the audience’s attention on social media, creating personalized content for … Continued

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