If you’re in retail and don’t have an omni-channel strategy yet, you’re missing out on a lot of potential review. A recent report shows that out of 46,000 shoppers, 73% used multiple channels to make a purchase. Only 7% shopped exclusively online, and 20% shopped exclusively in store. If you were looking for proof that … Read more
What is omnichannel vs. multichannel marketing? Omnichannel marketing offers a seamless customer experience across all channels, integrating interactions from online to offline. Multichannel marketing, in contrast, uses multiple channels for outreach but operates them independently, without integration. Omnichannel focuses on a cohesive, consistent user experience, whereas multichannel prioritizes presence across various platforms without necessarily linking … Read more