LinkedIn Live is a feature on LinkedIn that allows individuals and organizations to broadcast live video content to their network. This platform is ideal for hosting real-time discussions, interviews, and presentations, enabling direct engagement with professional audiences. It’s a powerful tool for thought leadership, brand promotion, and community building, offering interactive elements like Q&A sessions, … Read more
In October, LinkedIn announced the global launch of LinkedIn Events. This feature allows members to create, share, and discover professional events. This program hopes to foster offline community building and help members nurture deeper professional relationships. LinkedIn data shows the chances of people accepting connection requests on LinkedIn increases two-fold if they have attended a … Read more
If you want to or are already using LinkedIn to connect with your ideal clients and prospects, you may want to consider running a LinkedIn Group. Why? Starting your own LinkedIn group can be a wonderful way to increase your credibility and thought leadership while attracting a highly targeted group of people. Benefits of Managing … Read more
LinkedIn is a wonderful social platform for those in the B2B space. Once thought of as a tool for job seekers, the platform has evolved into so much more than that. You can publish content as you would on a blog, go live, tag others, create a page for your company, and more. There’s plenty … Read more
If you’re like a lot of other people, you might have a LinkedIn profile…but it never really sees the light of day. Maybe you log in once a year and tweak it slightly, or you log in regularly but don’t really “get” how to use it effectively. That might be a mistake! Professionals and business … Read more
LinkedIn is a powerful social network, and not just for those in the B2B space. LinkedIn users are more likely to actually visit your homepage, and have higher conversion rates compared to other social media platforms.If you want to make the most of your time and effort spent connecting with others there, it all starts … Read more