dark social
What is Dark Social and How Do You Track It?
By Eric Sachs
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September 1, 2017
Dark social doesn’t refer to some odd meeting of “chosen” social media professionals. It’s the term used to describe social sharing activity that can’t accurately be tracked, as it isn’t picked up by your web analytics platform. For instance, when someone shares links to your site through private messaging apps, email, or a plain old…
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