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SMG News

SMG Celebrates Five Years!

This October marks Sachs Marketing Group’s fifth birthday! We are thrilled to be celebrating such a significant milestone. So much has changed since we first began — and our team had a wonderful time reminiscing about SMG’s development over a birthday celebration dinner. Thank you to everyone who has been a part of the journey and helped us to grow over the past half decade. Cheers to five years, and many more!


 

 

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SMG News

Entrepreneur Names SMG To Best Entrepreneurial Companies Index

 

We are thrilled to announce that Sachs Marketing Group has been named to Entrepreneur Magazine’s Entrepreneur360 – Best Entrepreneurial Companies in America for 2015. Through surveys and data, Entrepreneur took a look at hundreds of small and medium sized businesses, highlighting “six archetypal sets of practices and characteristics that [they] believe are representative of most growth companies operating today.” Entrepreneur calls one of these archetypes the “Best Practicers,” defining this category as the companies that seek to be industry leaders, implementing proven best practices in the workplace.

Sachs Marketing Group has been named to the Best Practicers list as part of the Entrepreneur360. We would like to congratulate the other companies named to the list and  thank Entrepreneur for this honor!

Check out the November issue of Entrepreneur or click here to read up on Entrepreneur’s E360 Index.

 

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SMG News

Top Seos Ranking – SMG Ranked #8 of Top 100 Local SEO Company’s

 

 

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SMG News

SMG Ranked #1 – Best SEO Companies in Los Angeles, California – October 2015

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SMG News

SMG Founder Eric Sachs Quoted by Forbes

Sachs Marketing Group founder Eric Sachs was recently featured in a Forbes article regarding the difference between legitimate marketing and subtle propaganda. Search Engine Watch dubbed 2015 as “Year of the Consumer,” suggesting that consumers drive marketing demand and will be quick to take business elsewhere if they see shoddy marketing techniques and sneaky propaganda.

To prove legitimacy in the marketing realm, transparency, influence, conscious advertising, and appropriate levels of innuendo are key – both for marketing firms and in-house marketers. Eric highlighted the poor technique of bad-mouthing competitors, explaining that this method only gives competitors free advertising while putting you on a slippery downward slope. Using innuendo to disparage a competitor is traditionally an unsustainable strategy that will not really prove any benefit in the long term.

Eric, who brings ten years of marketing experience to the table, founded Sachs Marketing Group in early 2010. He regularly speaks at SEO and marketing summits and guest lectures at California Lutheran University.

To read the full article from Forbes, click here.

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SMG News

SMG Named Eighth Top Agency for July 2015

TopSEOs.com has released its rankings of the top 100 agencies in SEO for the month of July, naming Sachs Marketing Group the eighth best firm. The evaluation process ranks firms for the best services across the search engine marketing industry, taking into consideration optimization, keyword selection, reporting, localization, and needs analysis. Beyond just ranking services, clients are often contacted to give firsthand accounts of experiences with the firms being evaluated. Sachs Marketing Group is honored to have been ranked eighth among the most competitive and competent agencies in the SEO industry. We thank TopSEOs for the award and congratulate fellow winners!

Click here to read the full press release for PR.com.

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Digital Marketing

Why Should You Work With An SEO Agency?

When it comes to determining and implementing an SEO strategy for your business, many aspects will likely come into play. The main decision you will first need to make is whether you will manage your SEO campaign in-house or contract out to an SEO agency. For most small or new businesses, cost will be a driving factor for this decision. Search engine optimization is no quick process – it is a slow, building activity that will see return and progress over time.


Cost

While fronting the funds for an SEO campaign may seem daunting, it is the first thing you’ll probably need to consider. If you are to hire an in-house expert (or team of experts), you’l need to look into providing competitive salaries for the employees. If you take the agency approach, most agencies create SEO packages for every budget. These packages can be scaled as you grow; meaning, if you only have a small amount of funding to use in the beginning, your campaign can start small and grow larger as funding becomes available. Depending on the range of services and current needs, you can personalize your SEO package.

Expertise

Contracting out to an agency means that you will get the expertise of a team of professionals. Content writers, SEO strategists, social media marketers, graphic designers, programmers, and others work together on your campaign, essentially being the most efficient option for you. An in-house SEO generalist will likely need to wear many hats and shift gears constantly, making their work potentially less efficient.


Although one option may make more sense than the other for specific companies, working with an agency likely provides the most bang for your buck. The type of very professional, efficient work that we’ve come to expect from an agency will help to get your SEO strategy up and running.

Click here to read the full article by Jayson DeMers for Forbes.

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SMG News

SMG Meetups Continue to Garner Members

Last month, Sachs Marketing Group began hosting roundtable meetups to provide the opportunity for local business owners to get together and talk marketing strategy. Eric Sachs, our CEO and Director of Business Development, has so far discussed the techniques of SEO and social media development, as well as other digital tools for growing a business in the online sphere. The collaborative meetup group gathers in Westlake Village and is open to anyone who practices SEO or is interested in learning more. As our group continues to grow, we invite you to sign up and join us! Our next meetup will take place on Tuesday, June 16.

If you’re interested in attending the meetups (or just learning more), visit our event page. Sign up to become a member of the Sachs Marketing Group Local SEO Westlake Village Meetup to receive more information.

 

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SMG News

Sachs Marketing Group Named Leading SEO Firm

Sachs Marketing Group Named Leading SEO Firm. Sachs Marketing Group being named a leading SEO firm highlights its excellence in delivering effective SEO strategies. This recognition reflects their expertise in optimizing websites, creating high-quality content, and enhancing online visibility. Their success in improving client rankings and driving organic traffic likely contributed to this distinguished acknowledgment in the competitive SEO industry.

Research firm Clutch has identified Sachs Marketing Group as a leading digital marketing firm, specializing in SEO services. Clutch’s research utilizes a proprietary Leaders Matrix methodology, “mapping each firm’s focus on search engine optimization and local search against their proven ability to deliver measurable results for their clients.” SMG was evaluated and named, based on references, client experience, market presence, and focus.

“Both large corporations and mom-and-pops need a strong local search presence to generate leads and sales from surrounding areas and maintain a positive online reputation,” stated Tim Clarke, Research Manager at Clutch. “The firms listed in this report have all demonstrated success with local SEO and PPC campaigns, which have generated overwhelmingly positive returns on investment for clients.”

This is the second time that SMG has been recognized by the DC-based research firm. In February 2015, Clutch idenfied us as a Top SEO Consultant and leader in the national market for search engine optimization services. We offer our congratulations to the other listed agencies and thank Clutch for naming us as a top firm in the country!

Read the news report here.

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SMG News

SMG To Host Monthly Roundtable Meetups for Local Businesses

Are you looking to learn more about growing your business online? SEO and social media development are critical parts of any successful marketing campaign, and we’d love to tell you more about them! Our Director of Business, Eric Sachs, will be hosting a monthly meetup to bring together local small and medium-sized business owners; we’ll talk strategy, discuss new tips and changes in the marketing landscape, and collaborate to bring about new ideas.

The first meetup event will take place on May 15th in Westlake Village. Any local business owners or marketing managers are welcome to attend. Don’t miss out on this awesome chance to link up and learn!

Click here to visit the event page for more information.

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Digital Marketing Social Media

The Changing Community Management Industry

Community management positions are routinely extended to recent graduates and “social media natives,” meaning those who routinely use various social media tools for personal or professional use. Christie Fidura poses an intriguing question..If community managers are recent graduates (and therefore new to the company or brand), do they understand how the business runs? What the community goals and values are? Community managers are responsible for creating a sense of community among the various divisions within the company and to “sell” the vision of community to each user, helping them understand and value the community. To do so, the community manager must understand each department, its needs and challenges and what it will value from its community, a difficult task for someone with little or no business experience.

Customer Support, PR, Social, Marketing, Product Development… each of them should understand the goals and objectives for having a Community, which will ensure their focus on it, and increase the overall value which can be obtained from the Community.

Engaging each of these departments will ensure that everyone is involved in building a valuable community that works for them, and having them on board can do wonders for the culture and community. Getting your colleagues on board will not only make your job easier, but also they will understand the value of community building. Before Community Managers can evangelize for their company or product they need to be experts, which means research across the organization and building a community to share with users.

As soon-to-be graduates look for jobs in community management positions, many will ask what they can do to be successful starting and throughout their career? Mashable put together a list of tips for being a successful Community Manger:

  • Be a Genuine Advocate for Your Product or Brand. Research and put in the time in the beginning to understand the company and product. The best community managers are ones that are passionate about what they represent. Being genuine and authentic cannot be understated in community management.  (It’s also hard to fake!)
  • Empathize with Users. Loving the company is one thing, but understanding users is another. Community managers will often need to address “users’ pain points” and respond to complaints. This takes a great deal of understanding and communication skills.
  • Build Your Communication Skills. Not only to execute Point #2, communication skills are also a prerequisite to engaging users and communicating effectively.
  • Create Your Own Blog. Before you get hired as a community manager, blogging can set you apart by demonstrating your voice and knowledge on creating a brand.
  • Build Up Your Skill Set. It will come as no surprise that community managers will wear multiple hats during their tenure and having other skills like web design, some coding and SEO can help when you take on various projects.
  • Go Further Than Digital. Engaging the community is more than just communicating via social media. Reach out to your community, meet with people in your industry, build relationships. In an ever-changing industry, keeping up with other professionals and learning from one other will benefit you and your company.

Don’t be afraid to experiment and learn as you begin (or revamp) your Community Management career!

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Digital Marketing

What Does The Mobile-Friendly Algorithm Mean For My Site?

You may have heard by now that Google is rolling out a new update to its algorithm on April 21st – one that will place more emphasis on what Google defines as “mobile-friendly” websites. A report released last year attributed up to 60% of overall search to mobile devices, and Google’s change will reflect this in the way it shifts focus toward mobile search. Websites that do not pass Google’s mobile-friendly test will show up farther down in the search results in comparison to sites that do meet the criteria to pass for mobile-friendly.

It is somewhat important to note that this new change will not affect searches conducted on computers – only searches that are conducted on mobile devices. However, given the high volume of searches that are now being made via mobile, it is certainly worth your time and effort to be mobile-friendly.

So what does this mean for your site?

Check your site for compatibility with mobile devices via Google’s mobile-friendly test (which can be found HERE). If your site is not set up for mobile, Google will highlight the changes that need to be made. Key focus lies upon quick loading for mobile devices, easy accessibility, and buttons that are of appropriate size and functionality for smaller, mobile screens.

Click here to read more about the change from Michael Liedtke for Huff Post Tech.

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Social Media

The Intersection of Social and Search

In our ever-connected and digitally-based society, it’s become increasingly clear just how important an online presence can be to the success of a business, an organization, or a movement. But if faced with limited resources, time, or budget, many question what the most important aspect of online marketing to focus on really is. We hear these questions all the time: What should I prioritize? What’s the most important thing to do online to help grow my business? If you had to pick SEO or social, which would you choose?

The truth is that it can be difficult to choose just one aspect of digital marketing to focus on. Social networking, SEO, and other aspects of digital marketing are closely linked. To choose one – and inherently have to disregard the others – would be a mistake. That being said, we will break down each of the facets of a digital marketing campaign to better illustrate why each is important and how they work together.

Search Engine Optimization (SEO): SEO consists of both on-page and off-page methods that help to best optimize a website for search engines to crawl. The primary purpose of this work is to help the site be found by individuals searching for relevant queries that the website (and the company) have to offer. Building a long-term SEO strategy will be critical to conversions and ROI for your business. SEO is affected not only by the various tactics it includes, but also by social media and web functionality.

Social Media Development: Social media development is key to building up your brand and creating name recognition with your fan base, and your organic search results will be impacted by your social accounts. Engaging with your fanbase and disseminating informative and interesting content will support your brand and reputation. Social signals influence your rankings for organic search results and we must factor in the growth of such mega-social networks as a source of information.

Web Design: Who could be better to build a website than a digital marketing firm? We know exactly what goes into a website to help you get conversions and engage with potential customers. No matter how beautiful a website may be, functionality is key. From purposeful navigation to logos to mobile-friendly site development, Sachs Marketing Group can support your web design needs. A strong website is central to SEO development and conversions.

It’s difficult to choose what aspect is most important to a successful marketing campaign, because all are closely integrated and working together. There is no straight answer as to which aspect will be best for your business, as they work hand-in-hand. It’s nearly impossible to create content and go without sharing it on social; just the same, you would not have anything to share on social without a strong website that can be found in search queries. We at Sachs are happy to help analyze your site and recommend what type of campaigns will most benefit your business.

If you are reading this on any blog other than SachsMarketingGroup.com, it is stolen content without credit.
You can find us on Twitter at @Sachs_Marketing and Facebook via Sachs Marketing Group.
Come and visit our blog at https://sachsmarketinggroup.com/blog/

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Digital Marketing

SEO and SEM: What’s the Difference?

You might be familiar with search engine optimization or search engine marketing, but are they one in the same? While SEO and SEM are often lumped together or referred to interchangeably, they are in fact different. Both methods work to improve online traffic and leverage brand awareness, but it is important to be able to differentiate the two.

So what’s what?

What is Search Engine Optimization (SEO)?

SEO, a component of the larger concept of SEM, is the process by which a website is optimized for keywords and web development to improve natural (or organic) search engine results. SEO evolves continuously in order to best respond to changes in search engine algorithms and includes both on-page and off-page components. These components range from keyword optimization and blogging to high quality back links and social sharing. Organic search results are often affected by social networking platforms and social media development as well.

What is Search Engine Marketing (SEM)?

SEM is the process by which websites increase their visibility and traffic through advertising and optimization. These strategies will include SEO tactics, as well as paid search, pay per click (PPC) advertising, reputation management, and boosted social media marketing.

To clarify, the two terms are very closely related, but SEO is more specifically a central component of SEM. Marketers often try to substantiate that one is better than the other, but it really depends on what your campaign is trying to accomplish. While organic SEO can be a sustainable, long-term approach, PPC or other paid SEM methods will show more immediate ROI. Whether you choose to utilize organic SEO tactics or paid SEM tactics, digital marketing campaigns will see substantial impact on traffic and brand awareness as a result.

Click here to read more from Social Media Today.

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SMG News

SMG Awarded Top Local SEO Company Award for April

SMG Awarded Top Local SEO Company Award for April

Sachs Marketing Group is pleased to announce that we have again been named a top Local SEO company by Top SEOs! Top SEOs is an independent authority on search vendors and identifies the best internet marketing agencies and tools available. Local SEO firms are evaluated based on various criteria, including needs analysis, optimization, keyword selection, localization, and reporting. These evaluation areas allow Top SEOs to identify the best and brightest in the industry and award such titles as “Best in Search” for local firms. We are very proud to be recognized with this award for the month of April, ranked as #8 in the Local SEO category.

Receiving the Top Local SEO Company award for April signifies our exceptional performance in local SEO. This award likely acknowledges their expertise in optimizing local business listings, driving local traffic, and improving local search rankings. Their strategies for enhancing local online presence and understanding community-specific SEO needs contributed to this notable achievement.


To view the report for rankings of the best local SEO services in April 2015, click here >>

Local SEO presents unique challenges that require specialized expertise to navigate effectively. One of the primary challenges is standing out in a crowded local market. Businesses need to optimize their online presence to appear prominently in local search results and on platforms like Google My Business. This involves accurate and consistent listing of NAP (Name, Address, Phone Number) information, acquiring and managing local customer reviews, and creating locally relevant content. Another challenge is staying updated with the ever-evolving algorithms of search engines and adapting strategies accordingly.

An award-winning company like Sachs Marketing Group offers the expertise and experience to overcome these challenges. With their deep understanding of local SEO dynamics, they can tailor strategies specific to a business’s needs and local market nuances. They can enhance a company’s online visibility by optimizing website content for local search terms, managing local listings, and building quality local backlinks. Their proficiency in handling local customer reviews and engaging with the community through social media can significantly boost a business’s local reputation and search rankings.

Moreover, Sachs Marketing Group’s ability to track and analyze local SEO performance allows for data-driven adjustments, ensuring the strategies remain effective and responsive to market changes. Their comprehensive approach, combining technical SEO skills with local market insights, empowers businesses to reach their full potential in their respective localities. By partnering with such an expert agency, companies can navigate the complexities of local SEO more effectively, leading to increased online visibility, customer engagement, and ultimately, business growth in their local markets.

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SMG News

Sachs Marketing Group Rated #8 Top Local SEO Firm

Sachs Marketing Group is proud to announce that our company has been rated #8 top local SEO firm for both February and March 2015 by TopSEOs. TopSEOs, an independent authority on search vendors, rates local companies based on customer satisfaction, competitive advantage, and general industry knowledge. We have received the “Best in Search” award for the Local SEO category and are very honored to have been recommended by TopSEOs in our field.

If you’re interested in reading more,  you can visit our page on TopSEOs.com.


 

Local SEO presents a range of challenges that stem from the need to appeal to a specific geographic audience while also contending with a dynamic online landscape. One of the key challenges is the intense competition, especially in densely populated areas or for popular industries. Local businesses are not only competing with each other but also with larger, national brands that have a local presence. This competition makes it crucial to have a finely-tuned SEO strategy that can help a business stand out in local search results.

Another major challenge is the constant evolution of search engine algorithms. Google frequently updates its algorithm, and these changes can significantly impact local search rankings. Staying abreast of these changes and understanding how to adapt is crucial for maintaining visibility. There’s also the challenge of managing local listings and reviews, which are vital for local SEO. Ensuring that a business’s information is consistent across various directories and platforms can be time-consuming, and managing customer reviews requires constant attention.

Moreover, local SEO demands a deep understanding of the local audience and market. This includes knowledge of local keywords, the interests and behavior of the local population, and how to create content that resonates with a local audience. All these factors must be seamlessly integrated into a business’s overall online presence.

This is where an award-winning local SEO company becomes invaluable. Such a company brings expertise in navigating the complexities of local SEO. They have the tools and knowledge to conduct thorough market research, identify and target the right local keywords, and optimize a business’s website and content for local search. They are adept at managing online reputations, including handling customer reviews and local backlinks, which are critical components of local SEO.

Furthermore, an experienced local SEO company can provide tailored strategies that align with a business’s unique goals and the specific characteristics of their local market. They stay updated with the latest SEO trends and algorithm changes, ensuring that their strategies remain effective and relevant. Their ability to track, analyze, and adjust strategies based on real-time data helps in maximizing a business’s online potential and achieving sustained growth in a competitive local market.

In summary, the challenges of local SEO are significant, but they can be effectively addressed with the expertise of an award-winning local SEO company. Such a partnership can lead to enhanced local visibility, a stronger online presence, and ultimately, business growth in the targeted local market.

 

 

 

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SMG News

Sachs Marketing Group Recognized for SEO and Digital Marketing

Sachs Marketing Group Stands Out Among Peers

Clutch is an online service that uses a rigorous and proprietary research methodology to identify leading mobile app developers, digital marketing agencies, Web developers, IT consultants and system integrators. Thanks to its careful vetting, Clutch enables potential buyers to separate the small group of elite performers from the mass of mediocre firms claiming to be leaders.

Because Clutch spoke to four of our client references and produced a robust report, we are excited to announce that the firm has listed us as a top SEO Consultant. An impressive feature of Clutch’s vetting process is client reviews. Clutch conducts phone interviews with clients of listed firms, and then transcribes the interviews on its website, allowing you to see exactly what customers say about the firm you are considering doing business with.

Needless to say, it’s extremely helpful to hear what customers say about a business to compare to a firms website and online profile. The following quote from a longtime client echoes the positive feedback given by all four clients that worked with us, “What I really loved is that I can call them anytime and tell them what I need. They can get it done. I’ve been doing this for a long time, and I’ve never had a better experience with a SEO agency.”

To date, Clutch has reviewed more than 600 companies in 50+ markets. In addition to client reviews, Clutch considers key, real world factors such as client projects, client referrals, experience, reputation, quality, cost, and efficient delivery of services. We are proud to have received this recognition from Clutch and are grateful to both our clients and to Clutch for sharing these positive reviews.

Want to know more? You can view the full press release here on PR Newswire.

If you are reading this on any blog other than SachsMarketingGroup.com, it is stolen content without credit.
You can find us on Twitter at @Sachs_Marketing and Facebook via Sachs Marketing Group.
Come and visit our blog at https://sachsmarketinggroup.com/blog/

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Digital Marketing SEO

Mobile Design and SEO


In 2014, mobile exceeded PC internet usage. While the majority of users’ time was spent on apps, mobile Internet usage made up 28 percent of total worldwide web traffic. Search engines are the most popular sites with 77 percent of mobile users accessing them, ahead of social networking, retail and video sharing sites. Having a strong SEO strategy in place is important if you want to capture the growing mobile market. One of the best ways to do this is by implementing a mobile website design.

Mobile Design and SEO

While there might be some confusion over Google’s stance on mobile SEO, there is one thing that is not contested: Google is putting an emphasis on mobile-friendly sites. In 2014 they announced a “mobile-friendly” tag for sites that meet all of Google’s criteria for mobile optimization and also mentioned they were planning to test the mobile-friendly criteria as an additional signal for page ranking. What does this mean for you? Basically, if your site is not optimized for mobile, it will rank much lower in search results, which will ultimately reduce your organic reach.

While there are three different options for a mobile configuration, Google recommends a responsive web design as the best way to target mobile users. A responsive design allows a site to reformat itself depending on what device it is displayed on, making it user-friendly on tablets, smartphones and desktops. The best part is that it uses a single URL, which makes it simpler for Google to crawl and index content. But just because it’s responsive doesn’t necessarily mean it is mobile-friendly. Ultimately, the choice of whether to offer a separate URL, responsive web design or dynamic service (uses the same URL but generates a different version of HTML based on device) is up to you as Google does not favor any particular format.

There are, however, several best practices to ensure your site is mobile-friendly for all design formats.

Page Speed

74 percent of users will leave a site if it takes longer than 5 seconds to load. Due to hardware and connectivity issues, load times are even more important on mobile devices as users are generally using for immediate information needs. One of the best ways to reduce your load speed is to optimize your images to a smaller size, minimize code, utilize browser cache and reduce redirects.

Avoid Flash and Pop Ups

There are many mobile devices that do not have the Flash plugin available. Rather than alienate these users, you may want to simply avoid Flash altogether on your site. If you want to utilize some fun effects like an image slider, you should take advantage of HTML5 instead.

Another thing to avoid is pop-ups, whether that’s to subscribe to your newsletter or receive a free ebook. These pop-ups are intrusive to mobile users who are coming to your site for a specific reason. They are often difficult to close out of as well, which could lead to a high bounce rate.

Utilize CSS, JavaScript and Images

In the early day, many mobile devices could not support these elements so many webmasters would simply block them. Today, smartphones and tablets are more than capable of displaying all of these features. Not to mention, search bots are crawling your site for these elements in order to categorize your mobile site solution.

Optimize for Local Search

On mobile, 4 in 5 searches are local in nature. Of these local searchers, 88 percent take action within a day whether that’s contacting the business, visiting it or making a purchase. Due to the overwhelming popularity of local searches on mobile, Google has added local signals in the mobile search algorithm. If your business has a local element you should take the opportunity to optimize for local SEO. This means:

  • Standardizing name, address and phone number
  • Include city and state in your metadata

Think Mobile First

While smartphones and tablets might be revolutionary in the technology industry, it still has its limits. The easiest way to ensure your site is mobile-friendly is to approach your entire design with a mobile first mindset. This way you will already have tackled the issues of the small screen, less powerful processor and touch based navigation.

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SMG News

SMG Awarded “AAA” Rating from Business Consumer Alliance

Sachs Marketing Group is proud to have been awarded a “AAA” rating from the Business Consumer Alliance. A rating of “AAA” signifies an exemplary rating from the BCA, which takes into consideration the background information of the business, the length of time in business, complaint history, and overall reliability. Sachs Marketing Group has received zero complaints filed with the Business Consumer Alliance and is very pleased to have received this rating through the BCA report.

If you’re interested in learning more, check out Sachs Marketing Group’s profile report on the Business Consumer Alliance website.

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SMG News

Sachs Marketing Group Receives ‘A’ Rating from Better Business Bureau

Sachs Marketing Group is pleased to announce that our company has recently become an accredited business with the Better Business Bureau, receiving an “A” rating. The Better Business Bureau sets high accreditation standards, which include ensuring businesses are committed to making good faith efforts to resolve consumer complaints. Sachs Marketing Group has had zero complaints filed with BBB.

Interested in reading more? You can visit the Sachs Marketing Group profile on the Better Business Bureau website by clicking here.

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SMG News

Happy Holidays from Sachs Marketing Group!

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SMG News

SEO Consultant Eric Sachs Appears on KABC Radio Show

Sachs Marketing Group’s Director of Business Development Eric Sachs recently made an appearance on the KABC Talk Radio Show:  “So, What’s Your Problem?”  Eric took questions from callers regarding SEO and Social Media.

 

Listen to full Podcast HERE

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SMG News

Sachs Marketing Group Awarded Top Local SEO Company for Month of October 2014

TopSEOs.com, an independent authority on search vendors, has just released the results of the best local search marketing companies for October 2014. Sachs Marketing Group is proud to be named ninth best local SEO company for the month of October! TopSEOs explained that Sachs Marketing Group was selected among many competitors “due to their remarkable performance in the genuine evaluation process.”

TopSEOs.com releases a rankings report each month, evaluating thousands of companies within the internet marketing realm.  “The process for analyzing and declaring the top services offering local search engine optimization solutions involves a meticulous evaluation of their key strengths. The five verticals of evaluation associated with successful local search engine optimization projects include keyword selection, needs analysis, optimization, localization, and reporting. The results of this process are used to identify which companies to include within the ratings each month. The ratings are updated monthly to account for the latest developments within the industry.”

To read the press release, click here >>
To view the report for rankings of the best local SEO services in October 2014, click here >>

Local SEO is a complex field fraught with unique challenges, making it imperative for businesses to seek the expertise of a specialized SEO company. The primary challenge lies in achieving high visibility in local search results amidst stiff competition. Local businesses often have to compete not only with each other but also with larger national brands that have a local footprint. This situation demands a highly strategic approach to SEO that can help a business effectively stand out.

Another significant challenge in local SEO is the ever-changing landscape of search engine algorithms. Google, in particular, regularly updates its algorithms, impacting how local search results are ranked and displayed. Keeping up with these changes and understanding their implications is vital for maintaining online visibility. Additionally, managing local listings and reviews is both crucial and challenging. Consistency in business information across various directories and the management of customer reviews can be a daunting task, yet they play a critical role in local SEO success.

Local SEO also requires a deep understanding of the local market, including knowledge of local search trends, customer behaviors, and preferences. Creating content that is not only SEO-optimized but also resonates with a local audience requires a nuanced approach.

This is where the role of an award-winning local SEO company becomes crucial. Such a company brings a wealth of experience and expertise in tackling the intricacies of local SEO. They have the tools and knowledge necessary for effective market analysis, identifying the right local keywords, and optimizing a website and its content for local audiences. Additionally, they are skilled in managing and improving online reputations, a key element of local SEO, through meticulous handling of customer reviews and local backlinks.

An experienced local SEO company also offers customized strategies that align with the unique needs and goals of a business while considering the specificities of the local market. They stay abreast of the latest trends and changes in SEO, ensuring that the strategies they implement are both effective and current. With their ability to monitor, analyze, and adjust strategies based on ongoing data, such companies play a pivotal role in enhancing a business’s local online presence and driving growth in their local markets.

In conclusion, the challenges of local SEO are numerous and complex, but they can be efficiently addressed with the expertise of a renowned local SEO company. This partnership can lead to improved local search rankings, a robust online presence, and ultimately, the growth and success of the business in the local marketplace.

 

 

 

Categories
SMG News

A Spooktacular Halloween for Sachs Marketing Group

Happy Halloween from the Sachs Marketing Group team! The SMG team enjoyed dressing up and celebrating the holiday together with a potluck lunch. Kaylee even created her own version of the Sachs Marketing Group mascot and dressed up as SMG Girl! From all of us here at Sachs Marketing Group, we want to wish you a happy and safe holiday!

Charlie, our company cat, also felt right at home with Samantha and Khoa dressed as cats!

If you are reading this on any other blog than Sachs Marketing Group or via my RSS Feed, it is stolen content without credit.
You can find me on Twitter via @SMGguy
Come and visit our blog at https://sachsmarketinggroup.com/blog/

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SMG News

A&E Television Casting Company Filming at Sachs Marketing Group

Casting company Metal Flowers Media visited Sachs Marketing Group today to interview our team for a new A&E reality tv show! The show, called Corporate Retreat, is looking for Southern California-based offices that are seeking to further their team building abilities and communication skills. The casting directors believe that SMG might be a good fit and spent time interviewing our team members individually, as well as together as a group. The Sachs Marketing Group team had a great time filming and giving the casting company a good idea of what we do here each day.

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