search engine optimization

How to Use Link Building to Improve SEO

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People connect puzzles flat vector illustration. Cartoon happy man woman young team of characters connecting puzzle pieces together. Teamwork building, successful partnership concept isolated on white

Link building remains a cornerstone technique for improving your website’s search engine optimization marketing – provided you’re doing it right. Yet while most webmasters understand the importance of proper link building, too few know how to do it – and how to differentiate between a good link and a bad link (yes, there are appreciable … Read more

8 Outdated SEO Techniques You Need to Stop Using — Now

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8 Outdated SEO Techniques You Need to Stop Using Now - Sachs Marketing Group

The world of search engine optimization (SEO) is evolving at a fast and constant pace. You’d be surprised at the number of techniques “experts” used just a couple of years ago that are completely ineffective now! Advances in artificial intelligence (and Google’s algorithms) make it easier than ever for bots to identify genuinely valuable information … Read more

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