As a marketer, the customer data you have is as good as gold. There are several ways to collect data with internal and external sources. The most common data sources are from first party and third party. First-party data is essentially you are data because it is the information you collect directly from your website … Read more
Managing social media for your department, organization or for individual clients can be stressful. This is especially true if there is a team involved in the process. Each stakeholder may have different expectations for social media posts, and it’s imperative that everyone is on the same page in order to avoid problems such as misunderstandings … Read more
I’m not really sure why Twitter lists seem to fall into the “secret squirrel” category. A lot of casual Twitter users don’t even realize they can create lists. And business owners? You’re definitely missing out if you’re not using them. Why? They are an incredible curation tool. You can use them to follow specific audience … Read more
Are you prepared for this year’s new digital marketing environment? Whether you’re sure you have your strategy locked down or you’re still trying to find the best approach, shaping campaigns always starts with knowledge. The more you know about what you’re up against, the better you can react to it and adapt. Make the most … Read more