marketing budget
Don’t Waste a Penny: How to Allocate Your Digital Marketing Budget
When you’ve been in digital marketing as long as I have, you tend to notice when brands are making mistakes with their strategy. A lot of brands believe they must be using all available marketing channels to be successful, but in doing so, find they don’t have the budget to properly manage and execute campaigns…
Breaking Down and Optimizing Your Business Marketing Budget
No matter what kind of business you’re running, it’s essential that you have a marketing strategy that’s expansive, practical and effective. Small business owners have some tough decisions to make here. If they’re new to the world of digital media marketing, creating a marketing strategy from scratch can be an intimidating task. With so many…