google analytics

Everything You Need to Know About Google Analytics 4

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Everything You Need to Know About Google Analytics 4 - Sachs Marketing Group

Google Analytics 4 is a new kind of analytics property, and the newest incarnation of the Google Analytics platform. Previously known as Google Analytics App + Web, Google Analytics 4 can be used to track, compile, and visualize data from apps, websites, or a website and app together, versus web-only tracking from Universal Analytics, for … Read more

Tracking Social Media Campaigns in Google Analytics

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Google Analytics: Track Social Media Campaigns - Sachs Marketing Group

Your website and social media presence work together to build the foundation of your business – whether you actually conduct business online or not. While there are many tools to help you measure the success of your social media efforts on the platforms themselves, translating that success to measurable results for the business itself can … Read more

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