Eric Sachs 
Common digital marketing myths to discard include the notions that email is outdated, social media suits only certain businesses, content must go viral to be effective, and SEO is a one-time task. Other misconceptions include the irrelevance of websites in the social media era, the necessity of a large budget for effective marketing, and the … Read more
The world of search engine optimization (SEO) is evolving at a fast and constant pace. You’d be surprised at the number of techniques “experts” used just a couple of years ago that are completely ineffective now! Advances in artificial intelligence (and Google’s algorithms) make it easier than ever for bots to identify genuinely valuable information … Read more
Staying in control while balancing both digital marketing & time management is a challenge. Effective time management in digital marketing involves prioritizing tasks based on goals, using automation tools for repetitive tasks, and scheduling content in advance. Regularly assessing and adjusting strategies based on analytics saves time. Setting realistic deadlines and breaking projects into smaller … Read more
In the world of running an online business, you don’t get much more relevant than Google. In fact, most businesses would find themselves completely lost if the company up and disappeared tomorrow. This includes SEO analysts, social media experts, and even web designers. The simple fact is that nearly all of us rely on Google … Read more
The New Year is right around the corner. With it will come brand new advice from every social guru you follow. While you want to keep up with upcoming trends, you don’t have to throw your entire social strategy up to this point out the window. Make sure you go into 2019 with the following … Read more
Unless you’re driving paid ad clicks to a specific landing page, your website’s homepage is the first section of the site your visitors will see. It doesn’t matter if your site has dozens of other pages full of great content. How your customer feels when they walk through your virtual front door will create a … Read more
What is omnichannel vs. multichannel marketing? Omnichannel marketing offers a seamless customer experience across all channels, integrating interactions from online to offline. Multichannel marketing, in contrast, uses multiple channels for outreach but operates them independently, without integration. Omnichannel focuses on a cohesive, consistent user experience, whereas multichannel prioritizes presence across various platforms without necessarily linking … Read more
Influencers spend a lot of time building an authentic voice that followers can connect with and relate to. The public views them as trustworthy sources of information. These influencers have built reputations for honesty and accuracy in reviewing products and services. It’s very “you scratch my back and I’ll scratch yours” – so to speak. … Read more
Designing a new website? Maybe you’re a brand-new startup creating a platform for your business for the very first time. No matter what you do, you need to make sure your design is responsive and adaptable to the many mobile devices modern visitors use when they land on your website. It’s just a part of … Read more
To optimize PPC campaigns for the holidays, use holiday-specific keywords and create festive ad copy. Tailoring landing pages to holiday themes can improve conversion rates. Adjusting bids for high-competition periods and targeting holiday-specific shopping behaviors are crucial. Utilizing remarketing strategies and promoting holiday deals or exclusive offers can also maximize campaign effectiveness. The holiday season … Read more
It doesn’t matter if you work in a small doctor’s office or lab or for a large hospital chain; all healthcare professionals need to have an online presence. Healthcare and medical providers face a growing set of unique challenges in the SEO world because of the intense need for privacy and sensitivity they face. HIPAA … Read more
I’ve written a post on how to optimize your Facebook Ads strategy, but I’ve never taken the time to break the process of creating a campaign down step-by-step. For us here at Sachs Marketing Group, we’ve implemented countless social media ad campaigns, so we’re familiar with the process. But if you’re not – this guide’s … Read more
Last July I wrote a post dedicated to the various types of interactive content. Interactive infographics got a brief mention in that post. I decided to come back and add a bit more detail about how you can be successful in creating your own interactive infographics. It’s a type of content that’s not as widely … Read more
Customer reviews matter. Okay, that’s kind of the understatement of the century, but we think it bears repeating because reviews can be such powerful social proof. Sure, bad reviews are an important form of feedback…they (hopefully) teach us where we’re going wrong so we can improve. But ultimately, everyone wants positive feedback because it usually … Read more
Technical SEO is, well, technical. Okay, sure, that’s a bit obvious, right? What isn’t always obvious, especially to laypersons, is how to address technical SEO concerns and how to fix problems when they occur. If your site is struggling, but you aren’t exactly a virtuoso in the industry, hiring an expert to help you correct … Read more
Content is king, right? Yes, it is…but no two pieces of content are every quite the same, and few are created equally. The web is evolving and the best type of content for today’s modern marketing world is interactive. We know. We know. We’ve been telling you about creating great content for ages and now … Read more
Getting flooded with General Data Protection Regulation (GDPR) emails from every service you’ve ever signed up with? There’s a good reason you’re receiving all those notifications. Businesses all over the world had until May 25, 2018, to put GDPR relatulations into place for European Union (EU) customers and visitors. If you’re just hearing about this … Read more
We’ve said it before, and we’ll say it again: content is king. A strong content marketing strategy is paramount to your online success. The New Year is only a couple of months away, which means it is time to take a cold, hard look at whether or not what you’ve been doing so far is … Read more
When it comes to business, sometimes you have to take risks in order to grow. In SEO and web marketing, taking risks is, well, risky business. Sometimes, it’s worth it for the sake of testing, experimentation, and growth – but you really need to know what you’re doing before you make the jump. Otherwise, your … Read more
The holiday season is incredibly festive and fun. It also just happens to be a great time of year to be creative with your social media content. Occasionally, though, we see someone take the fun a little too far – they get a little too pushy with their marketing or they try to use humor … Read more
We’ve all searched something on Google and instantly found our eyes drawn toward the featured ads at the top of the page. Depending on what platform you’re on, what you may not have noticed is the new featured snippets. They’re the boxes at the top of the search results that preview a little bit of … Read more
Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each of their campaign. Though a Power Editor account is a bit more complex than the standard Facebook Ads Manager, the main advantage is that new … Read more
We have plenty of proof that Google loves long-form content. When content creators get it right, it can significantly influence both engagement and SEO. It’s also much more appropriate when addressing in-depth, complicated topics, and surprisingly, one of the fastest-growing forms of media consumption on mobile devices. But content creators don’t always get long-form … Read more
We all love to study and learn – that’s why so many of us got into marketing and the quickly-changing SEO market in the first place. It would be great if you could handle every aspect of your business in-house, but the reality is that SEO efforts take a lot of planning and consistent effort. … Read more
Like it or not, the holiday season is here. The kids are back in school. Halloween, Thanksgiving, and Christmas items are on store shelves all at the same time, and you need to wrap up your holiday email campaigns to take advantage of the ever-growing buzz. We’ll show you how in today’s post! Discover the … Read more