Eric Sachs 
Instagram has more than one billion monthly active users, with more than 500 million of them using the platform every day. In terms of social networks, only Facebook and YouTube have more logging in. What’s more important for businesses, however, is the fact that 60% of those users turn to Instagram to find new products. … Read more
If you’re the admin of a popular Facebook group, it may be time to put that group to work earning money for you. There’s no one-size-fits-all approach to monetization, as a lot of what will work for you depends on your niche, level of engagement, and group size. To attract major brands, it’s safe to … Read more
Corporate social responsibility (CSR), sometimes called corporate citizenship, is an umbrella term that refers to any effort a business makes to give back and improve society in some shape or form. It can involve donating to charity, making an employee-friendly corporate policy, making an environmentally-friendly one, and more. It has a number of benefits for … Read more
Press releases have long been a great way for businesses to get announcements about their store openings, special events or awards and recognitions circulated by the media. In the past, news outlets would either publish your press release or use it as a basis for building a bigger story. As the internet grew, publishers started … Read more
Having a presence on social media is critical to brand awareness. While your marketing goals are ultimately always going to be conversions, your social media goals should include relationship building and engagement as well as the eventual benefit of converting followers into sales. The organic algorithm associated with fan and business pages doesn’t allow for … Read more
YouTube has certainly had its fair share of press in the past couple of weeks. First, there was hysteria about the “Momo Challenge.” This turned out to be a hoax. Then, there was the announcement that the platform would be taking action to combat predatory behavior against children in comment threads. This all started with … Read more
It doesn’t matter if you’re planning social media posts or planning to roll out new website content; no marketing strategy can be successful without a plan. You always need an organized set of goals dictating what your brand’s online message will be, how those messages will evolve throughout the year, and how they will be … Read more
We’re thrilled and excited to announce the news: Sachs Marketing Group Named an SEO Leader on Clutch! The way that businesses compete with each other has fundamentally changed; from billboards, magazine ads, and commercial jingles to duking it out in search results, on social media, and ads on leading digital platforms. Companies that … Read more
Tired of fighting to get your content seen in the regular Facebook newsfeed? Not sure how to organically bypass the regular algorithm? You might be missing out on a really compelling feature: Facebook Stories. This often-misunderstood feature originally allowed personal users to share snapshots of their lives for a limited length of time. It has … Read more
While it’s important to have a social media presence, simply posting daily or running sponsored ads isn’t enough. You definitely need to understand your target audience and find new ways to create brand awareness. But what happens once you’ve put your brand out in front of hundreds, thousands, or millions of people? Do you just … Read more
If you’re like a lot of other people, you might have a LinkedIn profile…but it never really sees the light of day. Maybe you log in once a year and tweak it slightly, or you log in regularly but don’t really “get” how to use it effectively. That might be a mistake! Professionals and business … Read more
Many businesses think of platforms like Facebook and LinkedIn in relation to marketing products and services. The reality is that consumers today are incredibly visual, and these sites alone may no longer be enough to keep their interest. Enter Pinterest. While it started out as more of a personal indexing site where people swapped recipes … Read more
You work really hard to come up with quality blog content for your website. That’s really awesome! Way too many businesses overlook their content and miss out on the incredible opportunity it brings. Unfortunately, even those of us who do focus on content forget to review older posts for relevancy now and again. And even … Read more
As a local business owner, you may think your storefront, word-of-mouth, and local advertising is all you need to succeed. This is incredibly short-sighted; your business’s online presence is just as important. In the past, people doing a Google search for a product would be presented with a 10-pack listing of local businesses offering what … Read more
Google has been announcing (and re-announcing) the decline and ultimate demise of the Google Plus platform for quite some time. With the disappearance of the platform looking like it will actually happen later this year, some business owners are focused on what to do next. Many were still using the partially-defunct social platform for marketing … Read more
In late January, AdWords advertisers received a startling email from Google. The headline in the email was, “We’ll focus on your campaigns, so you can focus on your business.” Advertisers reading the emails flew into a tizzy, interpreting the email as saying Google would be taking over all campaign management. Let’s take a look at … Read more
Video marketing is where it’s at right now. You do, of course, need to continue creating all sorts of valuable content, but leaving video out of the equation is like leaving money on the table. Creating visual content is incredibly easy. There is really no reason to not be incorporating it in some way. 12 … Read more
How many sponsored ads did you see the last time you scrolled your Facebook or Instagram feed? Quite a few, I’m sure. Now, more than ever, I’m seeing brands partner with celebrity “influencers” as they work to create a new sense of brand awareness. But here’s the thing: influencers come in all shapes and sizes. … Read more
I’m not really sure why Twitter lists seem to fall into the “secret squirrel” category. A lot of casual Twitter users don’t even realize they can create lists. And business owners? You’re definitely missing out if you’re not using them. Why? They are an incredible curation tool. You can use them to follow specific audience … Read more
There are several Valentine’s Day campaign ideas that might work for your business. Effective Valentine’s Day campaigns involve creating themed promotions, romantic gift guides, or special discounts. Leveraging social media for love-themed contests and user-generated content can boost engagement. Email marketing with personalized offers and targeted ads to those searching for gifts enhances reach. Collaborations … Read more
Video is the lifeblood of the Internet. It fuels our entertainment, lets us advertise products, and even has the potential to teach, inspire, and change the world. Now, even Instagram is getting into the game and letting people record longer clips. Instagram actually has one of the most robust video platforms on the market (aside … Read more
Several digital marketing challenges for healthcare facilities need addressing. Healthcare facilities face unique digital marketing challenges, including compliance with HIPAA and other privacy regulations, communicating complex medical information clearly, and maintaining a balance between professionalism and approachability. Building trust through patient testimonials and educational content, while ensuring data security and privacy, is crucial. Adapting to … Read more
Which Content Types are Best for Local SEO? For local SEO, content types like local news, community events, and location-specific guides are effective. Including customer testimonials and case studies specific to the area enhances relevance. Optimizing for local keywords and integrating location-based services like Google Maps also boosts local SEO. Regularly updated, regionally relevant blog … Read more
Does voice search feel a little bit strange to you? Unless you’re already deeply involved with big data and search, that’s to be expected. We’re living in an era where people tend to forego answering the phone and favor text messages instead. The idea of using voice feels like taking a step backward. But there’s … Read more
Balancing social media management with personal life involves setting clear boundaries, scheduling content in advance, and using management tools for efficiency. Prioritizing mental health by taking regular breaks and not over-engaging with negative content is important. It’s also beneficial to diversify tasks and delegate responsibilities to maintain a healthy work-life balance in the demanding world … Read more