Eric Sachs 
Investing time, energy, and other resources into attending live events such as trade shows, conferences, and other industry events definitely made sense in the early days of marketing because you could easily knock out a year’s worth of sales with your pitch and a sponsor booth. Today, attending networking events still present big opportunities to … Read more
Earlier this month, cosmetics brand Lush, announced on social media that they are quitting social media. (Ironic, right?) Lush is a global brand known for their bath bombs, body care products, and makeup. The social media boycott applies only to the UK division, as Lush North America has announced it will continue to be active … Read more
Facebook Groups are a valuable tool for many businesses, because it allows them to build a connection with customers and prospects on a platform they’re already using regularly. Coming together with a group of like-minded people allows you to build trust and stronger, more meaningful, relationships. Why You May Want Both a Facebook Page and … Read more
If you’re looking to grow your Instagram following and engagement, you should venture into using the Instagram Stories feature. Similar to Snapchat, these don’t appear in your feed, and are only available for 24 hours. There are 500 million daily active users, and ⅓ of the most viewed Instagram Stories come from businesses, so if … Read more
If you own a business, online reviews are part of the territory. Unfortunately, no matter how you conduct your business, some of those reviews will be negative. After all, it’s impossible to keep 100% of your customers happy 100% of the time. Because online reviews are such an important part of local SEO, it’s important … Read more
Reviews are essential to your business success for two reasons: one, people’s buying decisions are influenced by online reviews, and two, reviews on Google especially, are a major part of local SEO because they influence search rank. Because of this, it’s important to make sure you’re doing all you can to encourage people to leave … Read more
Here in sunny California, there are plenty of pools that need cleaning. If you run a local pool cleaning business anywhere in the country, your website is working for you 24/7 to draw in new business. Ranking high in local search results is important because most people will go with the first company they see … Read more
In a feature that could directly compete with Facebook Events, Google Maps is now allowing users to create public events with specific locations. Though it has yet to be publicly announced as of March 25, 2019, the feature has been confirmed through a dedicated help center article. Google began highlighting public events in Maps last … Read more
Instagram has more than one billion monthly active users, with more than 500 million of them using the platform every day. In terms of social networks, only Facebook and YouTube have more logging in. What’s more important for businesses, however, is the fact that 60% of those users turn to Instagram to find new products. … Read more
If you’re the admin of a popular Facebook group, it may be time to put that group to work earning money for you. There’s no one-size-fits-all approach to monetization, as a lot of what will work for you depends on your niche, level of engagement, and group size. To attract major brands, it’s safe to … Read more
Corporate social responsibility (CSR), sometimes called corporate citizenship, is an umbrella term that refers to any effort a business makes to give back and improve society in some shape or form. It can involve donating to charity, making an employee-friendly corporate policy, making an environmentally-friendly one, and more. It has a number of benefits for … Read more
Press releases have long been a great way for businesses to get announcements about their store openings, special events or awards and recognitions circulated by the media. In the past, news outlets would either publish your press release or use it as a basis for building a bigger story. As the internet grew, publishers started … Read more
Having a presence on social media is critical to brand awareness. While your marketing goals are ultimately always going to be conversions, your social media goals should include relationship building and engagement as well as the eventual benefit of converting followers into sales. The organic algorithm associated with fan and business pages doesn’t allow for … Read more
YouTube has certainly had its fair share of press in the past couple of weeks. First, there was hysteria about the “Momo Challenge.” This turned out to be a hoax. Then, there was the announcement that the platform would be taking action to combat predatory behavior against children in comment threads. This all started with … Read more
It doesn’t matter if you’re planning social media posts or planning to roll out new website content; no marketing strategy can be successful without a plan. You always need an organized set of goals dictating what your brand’s online message will be, how those messages will evolve throughout the year, and how they will be … Read more
We’re thrilled and excited to announce the news: Sachs Marketing Group Named an SEO Leader on Clutch! The way that businesses compete with each other has fundamentally changed; from billboards, magazine ads, and commercial jingles to duking it out in search results, on social media, and ads on leading digital platforms. Companies that … Read more
Tired of fighting to get your content seen in the regular Facebook newsfeed? Not sure how to organically bypass the regular algorithm? You might be missing out on a really compelling feature: Facebook Stories. This often-misunderstood feature originally allowed personal users to share snapshots of their lives for a limited length of time. It has … Read more
While it’s important to have a social media presence, simply posting daily or running sponsored ads isn’t enough. You definitely need to understand your target audience and find new ways to create brand awareness. But what happens once you’ve put your brand out in front of hundreds, thousands, or millions of people? Do you just … Read more
If you’re like a lot of other people, you might have a LinkedIn profile…but it never really sees the light of day. Maybe you log in once a year and tweak it slightly, or you log in regularly but don’t really “get” how to use it effectively. That might be a mistake! Professionals and business … Read more
Many businesses think of platforms like Facebook and LinkedIn in relation to marketing products and services. The reality is that consumers today are incredibly visual, and these sites alone may no longer be enough to keep their interest. Enter Pinterest. While it started out as more of a personal indexing site where people swapped recipes … Read more
You work really hard to come up with quality blog content for your website. That’s really awesome! Way too many businesses overlook their content and miss out on the incredible opportunity it brings. Unfortunately, even those of us who do focus on content forget to review older posts for relevancy now and again. And even … Read more
As a local business owner, you may think your storefront, word-of-mouth, and local advertising is all you need to succeed. This is incredibly short-sighted; your business’s online presence is just as important. In the past, people doing a Google search for a product would be presented with a 10-pack listing of local businesses offering what … Read more
Google has been announcing (and re-announcing) the decline and ultimate demise of the Google Plus platform for quite some time. With the disappearance of the platform looking like it will actually happen later this year, some business owners are focused on what to do next. Many were still using the partially-defunct social platform for marketing … Read more
In late January, AdWords advertisers received a startling email from Google. The headline in the email was, “We’ll focus on your campaigns, so you can focus on your business.” Advertisers reading the emails flew into a tizzy, interpreting the email as saying Google would be taking over all campaign management. Let’s take a look at … Read more
Video marketing is where it’s at right now. You do, of course, need to continue creating all sorts of valuable content, but leaving video out of the equation is like leaving money on the table. Creating visual content is incredibly easy. There is really no reason to not be incorporating it in some way. 12 … Read more