SEO and AI Search Case Study: How AToN Center is Expanding in AI Search, and Converting

In a post-AI Overview world, where Google surfaces answers before searchers ever reach a website, AToN Center has emerged as a standout example of how to win visibility and conversions through a modern, fluid approach to SEO.

 

From the very beginning of our partnership with AToN Center, we understood that success wouldn’t come from volume alone. Rather than producing blog posts after blog posts, we developed an Addiction Treatment SEO strategy centered on flexibility, precision, and a deep understanding of how trust and authority operate in an evolving search landscape.

 

Service Page First: Building Authority Where It Counts

Instead of relying solely on new content, we focused on the high-value service pages that reflect AToN Center’s core offerings, such as luxury residential treatment and non-12-step treatment. 

 

These weren’t just keyword targets; they were opportunities to demonstrate expertise, build trust, and ultimately convert visitors.

 

Re-optimizing these pages has involved:

 

• Implementing modern SEO best practices

 

• Adding FAQ sections to align with AI-friendly, structured formats (FAQ section example)

 

• Embedding media and visual assets for richer engagement

 

• Using accordion elements for better UX and to enhance scannability

 

• Featuring on-page banners indicating medical staff review, which not only boosts perceived authority but also supports EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)

 

Rather than treating each page as a one-time project, we developed a cadence of ongoing page refreshes and UX enhancements to keep them both relevant and AI-friendly.

This level of detail and care signals to both human users and AI systems that AToN Center is a credible source, worthy of citation and surface-level visibility in AI-powered search results.

 

Blog Re-Optimizations: Watering Our Garden, Not Just Planting Seeds

Our broader strategy focused on turning content into brand assets that AI systems would recognize, reference, and rank.

 

We prioritized re-optimizing existing blog content that had historically performed well, rather than simply publishing new content for volume’s sake.

 

In parallel, we’ve gone back and revitalized AToN Center’s historically well-performing blog content. Blogs that may have ranked well years ago are now being updated to include:

 

• Structured FAQ sections

 

• Internal linking to updated service pages (Internal Linking Example)

 

• Formal citations to boost trust and context

 

• Content refreshes that maintain topical relevance (Ongoing Re-Optimization Example)

 

Why? Because the data is clear: pages that rank in Google and appear in AI Overviews are rarely new. 

 

In fact, the average top-performing page is over five years old, and the brands showing up in AIO boxes aren’t necessarily publishing more—they’re publishing better, and they’re getting cited.

 

Our strategy embraces the idea that great content, when properly maintained, continues to earn relevance. 

 

Periodic content audits, refresh cycles, and enhancements with media and structured data allow us to stretch the lifespan and value of existing assets rather than continuously reinventing the wheel.

 

From Visibility to AI-Driven Conversions

One of the biggest challenges we faced was re-engaging with older content that had previously ranked well, but was falling behind in a rapidly evolving search landscape. 

 

The fix was our content re-optimization protocol, a recurring process of re-auditing, updating, indexing and enriching existing content assets with the latest SEO, UX, and EEAT best practices.

 

By taking a “gardener’s approach” to SEO, continually tending to and refining AToN Center’s most valuable content assets, we’ve not only boosted traditional rankings but also enhanced the brand’s visibility in Google’s AI Overviews and across AI-driven search platforms like ChatGPT.

 

Rather than producing direct conversions from AI search, this expanded visibility is helping more referral-based and high-intent prospects (like those who’ve had AToN recommended by their therapist) find and trust the brand when they independently validate that recommendation online.

 

In other words, AI isn’t just generating demand, it’s reinforcing it. We’ve seen this amplified presence lead to stronger conversion rates and more informed inquiries.

 

We’re now seeing signs of that visibility translating into AI search-driven conversions because AToN Center is appearing not just as a blue link, but as part of the answer.

 

AToN is now showing up prominently in branded and topical queries across AI results, increasing visibility and supporting trust-building at pivotal moments in the decision-making process.

Why This Strategy Works

Recent data from Ahrefs shows that brands with strong visibility across the web, not just on their own sites, earn exponentially more citations in AI search results. 

 

We’ve designed AToN’s campaign around that very idea:

 

• Invest in long-term content assets instead of one-off posts

 

• Create trust signals like medical review banners and structured citations

 

• Enhance visibility through branded mentions and contextual authority

 

• Use AI tools where they help, but rely on human expertise where it matters

 

In short, AI won’t reward content that isn’t ready. However, when you treat every page like a future top performer, build brand equity beyond the site itself, and continuously improve your content library, visibility naturally follows and now plays a supporting role in real-world referrals.

 

That’s how AToN Center is winning, not just in rankings, but in relevance.

 

Want a strategy like this for your brand? Reach out to Sachs Marketing Group to learn how we’re helping clients thrive in the AI-first era of search.

FAQ: Increasing SEO Visibility in the Age of AI Overviews

How do AI Overviews impact traditional SEO rankings? 

AI Overviews can intercept clicks that would normally go to your site, even if you’re ranking in the top three. 

 

While your rank may remain high, your traffic might drop if AI answers the question directly on the results page.

 

What are some actionable ways to improve visibility in AI Overview results?

• Include structured data like FAQs and how-to sections

 

• Reoptimize older content for freshness, clarity, and authority

 

• Build branded mentions across digital PR, forums, and third-party content

 

• Focus on creating content that is insightful, trustworthy, and backed by expert review

 

Can AI Overview visibility translate into tangible business outcomes?

Yes – both directly and indirectly. 

 

When your brand appears as part of an AI-generated answer, you’re introduced to a qualified user in a position of high intent. We’ve already seen signs that our clients’ visibility in AI results contributes to lead volume.

 

On the indirect side, in the case of AToN, this visibility plays a crucial role in supporting decision-making for prospective clients who were referred to AToN by their therapist, physician, or another trusted source. 

 

These individuals often use AI-powered tools to validate recommendations, and when AToN shows up in those results with authoritative, trustworthy content, it reinforces brand trust and drives action.

 

Is blogging still important for SEO?

Absolutely. But instead of just producing new content, it’s equally (if not more) valuable to maintain and reoptimize older posts. 

 

SEO is no longer about volume; it’s about strategic visibility.