Category: SMG News

Explore our growing library of Sachs Marketing Group news to discover our recent awards, interviews, and team member spotlights.

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SMG To Host Monthly Roundtable Meetups for Local Businesses

Are you looking to learn more about growing your business online? SEO and social media development are critical parts of any successful marketing campaign, and we’d love to tell you more about them! Our Director of Business, Eric Sachs, will be hosting a monthly meetup to bring together local small and medium-sized business owners; we’ll talk strategy, discuss new tips and changes in the marketing landscape, and collaborate to bring about new ideas.

The first meetup event will take place on May 15th in Westlake Village. Any local business owners or marketing managers are welcome to attend. Don’t miss out on this awesome chance to link up and learn!

Click here to visit the event page for more information.

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SMG Awarded Top Local SEO Company Award for April

SMG Awarded Top Local SEO Company Award for April

Sachs Marketing Group is pleased to announce that we have again been named a top Local SEO company by Top SEOs! Top SEOs is an independent authority on search vendors and identifies the best internet marketing agencies and tools available. Local SEO firms are evaluated based on various criteria, including needs analysis, optimization, keyword selection, localization, and reporting. These evaluation areas allow Top SEOs to identify the best and brightest in the industry and award such titles as “Best in Search” for local firms. We are very proud to be recognized with this award for the month of April, ranked as #8 in the Local SEO category.

Receiving the Top Local SEO Company award for April signifies our exceptional performance in local SEO. This award likely acknowledges their expertise in optimizing local business listings, driving local traffic, and improving local search rankings. Their strategies for enhancing local online presence and understanding community-specific SEO needs contributed to this notable achievement.


To view the report for rankings of the best local SEO services in April 2015, click here >>

Local SEO presents unique challenges that require specialized expertise to navigate effectively. One of the primary challenges is standing out in a crowded local market. Businesses need to optimize their online presence to appear prominently in local search results and on platforms like Google My Business. This involves accurate and consistent listing of NAP (Name, Address, Phone Number) information, acquiring and managing local customer reviews, and creating locally relevant content. Another challenge is staying updated with the ever-evolving algorithms of search engines and adapting strategies accordingly.

An award-winning company like Sachs Marketing Group offers the expertise and experience to overcome these challenges. With their deep understanding of local SEO dynamics, they can tailor strategies specific to a business’s needs and local market nuances. They can enhance a company’s online visibility by optimizing website content for local search terms, managing local listings, and building quality local backlinks. Their proficiency in handling local customer reviews and engaging with the community through social media can significantly boost a business’s local reputation and search rankings.

Moreover, Sachs Marketing Group’s ability to track and analyze local SEO performance allows for data-driven adjustments, ensuring the strategies remain effective and responsive to market changes. Their comprehensive approach, combining technical SEO skills with local market insights, empowers businesses to reach their full potential in their respective localities. By partnering with such an expert agency, companies can navigate the complexities of local SEO more effectively, leading to increased online visibility, customer engagement, and ultimately, business growth in their local markets.

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Sachs Marketing Group Rated #8 Top Local SEO Firm

Sachs Marketing Group is proud to announce that our company has been rated #8 top local SEO firm for both February and March 2015 by TopSEOs. TopSEOs, an independent authority on search vendors, rates local companies based on customer satisfaction, competitive advantage, and general industry knowledge. We have received the “Best in Search” award for the Local SEO category and are very honored to have been recommended by TopSEOs in our field.

If you’re interested in reading more,  you can visit our page on TopSEOs.com.

 

Local SEO presents a range of challenges that stem from the need to appeal to a specific geographic audience while also contending with a dynamic online landscape. One of the key challenges is the intense competition, especially in densely populated areas or for popular industries. Local businesses are not only competing with each other but also with larger, national brands that have a local presence. This competition makes it crucial to have a finely-tuned SEO strategy that can help a business stand out in local search results.

Another major challenge is the constant evolution of search engine algorithms. Google frequently updates its algorithm, and these changes can significantly impact local search rankings. Staying abreast of these changes and understanding how to adapt is crucial for maintaining visibility. There’s also the challenge of managing local listings and reviews, which are vital for local SEO. Ensuring that a business’s information is consistent across various directories and platforms can be time-consuming, and managing customer reviews requires constant attention.

Moreover, local SEO demands a deep understanding of the local audience and market. This includes knowledge of local keywords, the interests and behavior of the local population, and how to create content that resonates with a local audience. All these factors must be seamlessly integrated into a business’s overall online presence.

This is where an award-winning local SEO company becomes invaluable. Such a company brings expertise in navigating the complexities of local SEO. They have the tools and knowledge to conduct thorough market research, identify and target the right local keywords, and optimize a business’s website and content for local search. They are adept at managing online reputations, including handling customer reviews and local backlinks, which are critical components of local SEO.

Furthermore, an experienced local SEO company can provide tailored strategies that align with a business’s unique goals and the specific characteristics of their local market. They stay updated with the latest SEO trends and algorithm changes, ensuring that their strategies remain effective and relevant. Their ability to track, analyze, and adjust strategies based on real-time data helps in maximizing a business’s online potential and achieving sustained growth in a competitive local market.

In summary, the challenges of local SEO are significant, but they can be effectively addressed with the expertise of an award-winning local SEO company. Such a partnership can lead to enhanced local visibility, a stronger online presence, and ultimately, business growth in the targeted local market.

 

 

 

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Sachs Marketing Group Recognized for SEO and Digital Marketing

Sachs Marketing Group Stands Out Among Peers

Clutch is an online service that uses a rigorous and proprietary research methodology to identify leading mobile app developers, digital marketing agencies, Web developers, IT consultants and system integrators. Thanks to its careful vetting, Clutch enables potential buyers to separate the small group of elite performers from the mass of mediocre firms claiming to be leaders.

Because Clutch spoke to four of our client references and produced a robust report, we are excited to announce that the firm has listed us as a top SEO Consultant. An impressive feature of Clutch’s vetting process is client reviews. Clutch conducts phone interviews with clients of listed firms, and then transcribes the interviews on its website, allowing you to see exactly what customers say about the firm you are considering doing business with.

Needless to say, it’s extremely helpful to hear what customers say about a business to compare to a firms website and online profile. The following quote from a longtime client echoes the positive feedback given by all four clients that worked with us, “What I really loved is that I can call them anytime and tell them what I need. They can get it done. I’ve been doing this for a long time, and I’ve never had a better experience with a SEO agency.”

To date, Clutch has reviewed more than 600 companies in 50+ markets. In addition to client reviews, Clutch considers key, real world factors such as client projects, client referrals, experience, reputation, quality, cost, and efficient delivery of services. We are proud to have received this recognition from Clutch and are grateful to both our clients and to Clutch for sharing these positive reviews.

Want to know more? You can view the full press release here on PR Newswire.

If you are reading this on any blog other than SachsMarketingGroup.com, it is stolen content without credit.
You can find us on Twitter at @Sachs_Marketing and Facebook via Sachs Marketing Group.
Come and visit our blog at https://sachsmarketinggroup.com/blog/

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SMG Awarded “AAA” Rating from Business Consumer Alliance

Sachs Marketing Group is proud to have been awarded a “AAA” rating from the Business Consumer Alliance. A rating of “AAA” signifies an exemplary rating from the BCA, which takes into consideration the background information of the business, the length of time in business, complaint history, and overall reliability. Sachs Marketing Group has received zero complaints filed with the Business Consumer Alliance and is very pleased to have received this rating through the BCA report.

If you’re interested in learning more, check out Sachs Marketing Group’s profile report on the Business Consumer Alliance website.

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Sachs Marketing Group Receives ‘A’ Rating from Better Business Bureau

Sachs Marketing Group is pleased to announce that our company has recently become an accredited business with the Better Business Bureau, receiving an “A” rating. The Better Business Bureau sets high accreditation standards, which include ensuring businesses are committed to making good faith efforts to resolve consumer complaints. Sachs Marketing Group has had zero complaints filed with BBB.

Interested in reading more? You can visit the Sachs Marketing Group profile on the Better Business Bureau website by clicking here.

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Happy Holidays from Sachs Marketing Group!

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SEO Consultant Eric Sachs Appears on KABC Radio Show

KABC Talk Radio Show "So What's Your Problem?"

Sachs Marketing Group’s Director of Business Development Eric Sachs recently made an appearance on the KABC Talk Radio Show:  “So, What’s Your Problem?”  Eric took questions from callers regarding SEO and Social Media.

 

Listen to full Podcast HERE

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Sachs Marketing Group Awarded Top Local SEO Company for Month of October 2014

TopSEOs.com, an independent authority on search vendors, has just released the results of the best local search marketing companies for October 2014. Sachs Marketing Group is proud to be named ninth best local SEO company for the month of October! TopSEOs explained that Sachs Marketing Group was selected among many competitors “due to their remarkable performance in the genuine evaluation process.”

TopSEOs.com releases a rankings report each month, evaluating thousands of companies within the internet marketing realm.  “The process for analyzing and declaring the top services offering local search engine optimization solutions involves a meticulous evaluation of their key strengths. The five verticals of evaluation associated with successful local search engine optimization projects include keyword selection, needs analysis, optimization, localization, and reporting. The results of this process are used to identify which companies to include within the ratings each month. The ratings are updated monthly to account for the latest developments within the industry.”

To read the press release, click here >>
To view the report for rankings of the best local SEO services in October 2014, click here >>

Local SEO is a complex field fraught with unique challenges, making it imperative for businesses to seek the expertise of a specialized SEO company. The primary challenge lies in achieving high visibility in local search results amidst stiff competition. Local businesses often have to compete not only with each other but also with larger national brands that have a local footprint. This situation demands a highly strategic approach to SEO that can help a business effectively stand out.

Another significant challenge in local SEO is the ever-changing landscape of search engine algorithms. Google, in particular, regularly updates its algorithms, impacting how local search results are ranked and displayed. Keeping up with these changes and understanding their implications is vital for maintaining online visibility. Additionally, managing local listings and reviews is both crucial and challenging. Consistency in business information across various directories and the management of customer reviews can be a daunting task, yet they play a critical role in local SEO success.

Local SEO also requires a deep understanding of the local market, including knowledge of local search trends, customer behaviors, and preferences. Creating content that is not only SEO-optimized but also resonates with a local audience requires a nuanced approach.

This is where the role of an award-winning local SEO company becomes crucial. Such a company brings a wealth of experience and expertise in tackling the intricacies of local SEO. They have the tools and knowledge necessary for effective market analysis, identifying the right local keywords, and optimizing a website and its content for local audiences. Additionally, they are skilled in managing and improving online reputations, a key element of local SEO, through meticulous handling of customer reviews and local backlinks.

An experienced local SEO company also offers customized strategies that align with the unique needs and goals of a business while considering the specificities of the local market. They stay abreast of the latest trends and changes in SEO, ensuring that the strategies they implement are both effective and current. With their ability to monitor, analyze, and adjust strategies based on ongoing data, such companies play a pivotal role in enhancing a business’s local online presence and driving growth in their local markets.

In conclusion, the challenges of local SEO are numerous and complex, but they can be efficiently addressed with the expertise of a renowned local SEO company. This partnership can lead to improved local search rankings, a robust online presence, and ultimately, the growth and success of the business in the local marketplace.

 

 

 

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A Spooktacular Halloween for Sachs Marketing Group

Happy Halloween from the Sachs Marketing Group team! The SMG team enjoyed dressing up and celebrating the holiday together with a potluck lunch. Kaylee even created her own version of the Sachs Marketing Group mascot and dressed up as SMG Girl! From all of us here at Sachs Marketing Group, we want to wish you a happy and safe holiday!

Charlie, our company cat, also felt right at home with Samantha and Khoa dressed as cats!

If you are reading this on any other blog than Sachs Marketing Group or via my RSS Feed, it is stolen content without credit.
You can find me on Twitter via @SMGguy
Come and visit our blog at https://sachsmarketinggroup.com/blog/

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A&E Television Casting Company Filming at Sachs Marketing Group

Casting company Metal Flowers Media visited Sachs Marketing Group today to interview our team for a new A&E reality tv show! The show, called Corporate Retreat, is looking for Southern California-based offices that are seeking to further their team building abilities and communication skills. The casting directors believe that SMG might be a good fit and spent time interviewing our team members individually, as well as together as a group. The Sachs Marketing Group team had a great time filming and giving the casting company a good idea of what we do here each day.

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Sachs Marketing Group Awarded Top Local SEO Company for Month of July 2014

TopSEOs.com, an independent authority on vendors who supply internet marketing products and services, just released their rankings report on the top 100 local SEO agencies for the month of July 2014. It is with great honor and excitement to announce that Sachs Marketing Group has been named the ninth best local SEO company!

Every month, TopSEOs.com releases a rankings report in an effort to assist clients in selecting reputable search engine marketing services. “These agencies are analyzed through a thorough evaluation process to identify which firms to showcase in the recommendations. While there are thousands of local SEO firms, the recommendations are comprised of the absolute best the online marketing industry has to offer. Our independent research team analyzes the competing firms across five areas of evaluation in order to identify their overall level of competency in areas including needs analysis, reporting, localization, optimization, and keyword selection.”

To read the full article, click here >>
To view the report for rankings of the best local SEO services in July 2014, click here >>

Navigating the complexities of local SEO is challenging for businesses, emphasizing the need for an expert local SEO company. Key challenges include standing out in competitive local search results and adapting to frequent changes in search engine algorithms. Managing accurate local listings and customer reviews is also crucial but can be demanding.

An award-winning local SEO company brings specialized expertise in these areas. They understand how to target and optimize for local search trends and customer behaviors, crucial for increasing visibility in local search results. Their experience in managing online reputations through customer reviews and local backlinks is invaluable for maintaining a strong local SEO presence.

Such companies offer tailored strategies that align with a business’s specific needs and local market dynamics. They stay updated with the latest SEO practices and algorithm changes, ensuring their strategies are effective and relevant. Partnering with a skilled local SEO company can significantly enhance a business’s online presence in their local market, leading to increased visibility and growth.

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Sachs Marketing Group’s SEO Services Rated 5 Out of 5 Stars

Sachs Marketing Group’s SEO Services Rated 5 Out of 5 Stars!

SourcingLine, a research firm focused on IT, design, and marketing services based in Washington, DC, recently published an awesome review about Sachs Marketing Group’s SEO services! The SourcingLine model combines elements of traditional IT research offerings with features more common in the business-to-consumer market — their main goal is to offer independent quantitative analysis on leading services and firms in support of procurement decisions within small, medium, and large enterprises.

Check out the review here:  Sachs Marketing Group’s SEO Services Rated 5 Out of 5 Stars: Custom Development Logistics Supplier

Search Engine Optimization (SEO) has become an indispensable part of modern business strategy, particularly in an era where digital presence is crucial for success. It is the art and science of making web pages attractive to search engines, a critical factor since most online experiences begin with a search engine. Effective SEO ensures that a business’s website ranks highly in search results for relevant keywords, making it more visible to potential customers. This visibility is vital in the crowded online marketplace, where being easily found can be the difference between flourishing and floundering.

The importance of SEO lies in its ability to attract organic traffic – visitors who come to a website through unpaid search results. Organic traffic is often high-quality because it comes from users actively seeking what a business offers. This targeted approach means that SEO can significantly improve the conversion rate of visitors to customers. Moreover, good SEO practices improve the user experience of a website, making it more likely that visitors will stay on the site, explore it, and ultimately make a purchase or inquiry.

However, mastering SEO is challenging due to the complexity of search engine algorithms and the constant updates they undergo. This is where an award-winning SEO provider, such as Sachs Marketing Group, becomes invaluable. A company with such recognition has proven expertise in navigating the ever-changing landscape of SEO. Their understanding of search algorithms, knowledge of effective keyword strategies, and ability to create engaging, high-quality content can help businesses maximize their online visibility.

An experienced SEO provider can offer a comprehensive approach, starting with a detailed analysis of a business’s current online presence and identifying areas for improvement. They can develop a customized strategy that includes on-page optimization (like improving website content and structure) and off-page tactics (such as building quality backlinks). These strategies are tailored to the unique needs and goals of the business, ensuring that SEO efforts are not just generic, but targeted and effective.

Additionally, SEO is not a one-time task but an ongoing process. An award-winning SEO company like Sachs Marketing Group can provide continuous monitoring and adjustments to strategies based on the latest trends and algorithm changes. This proactive approach ensures that a business remains at the forefront of search results, maintaining and improving its online visibility over time.

 

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Sachs Marketing Group Donates Website for the Grossman Burn Foundation

Expect Your Heart to Open  – Like Ours Did

The Grossman Burn Foundation (GBF), established in 2007, is a charitable organization working to create great change around the globe. Its programs, such as Project Faith and the Stop Violence Against Women Globally Campaign, are spreading medical care, preventative education, and resources to those who need it worldwide.

But that’s not all. GBF is the philanthropic arm of the Grossman Burn Centers, a medical treatment center that has radically transformed the lives of young children, men and women who have suffered severe burns. They are an internationally recognized burn center providing reconstructive surgery and transforming disfigured bodies and faces back into beauty and attractiveness. For instance, their first burn patient, Faith Wanjugo of Kenya (whom Project Faith is named after) went to a local clinic after her face, neck, arms, and chest caught fire from an explosion. The Kenyan clinic was not able to provide her with medical care because she wasn’t able to pay for treatment. To make matters worse, her village treated her like an outcast and Faith fell into a depression.

When the Grossman Burn Foundation learned about Faith’s circumstances, they flew her to Los Angeles. They treated her with eight major surgeries, scar treatments, medical tattooing, and various forms of therapy; and her life was radically changed. Not only was she physically transformed; she was also emotionally healed.

After Faith, many other success stories followed. The Grossman Burn Foundation has provided similar services to burn survivors in the United States, the Philippines, Afghanistan, Ghana, Kenya, Indonesia, and Nepal. You can read these heroic stories on their site and…expect to be moved. Expect your heart to open.

You see, that’s what happened with us. Sachs Marketing Group couldn’t help but donate to an organization creating such waves of global care. We not only wanted to support the Grossman Burn Centers’ work in treating and transforming lives; we wanted to facilitate their philanthropic efforts. The Stop Violence Against Women Globally Campaign have supported and treated dozens of victims of gender-based violence. The Senior Burn Prevention Education offers free burn prevention presentations to the elderly. And their SoCal Survivors program is a support group for burn survivors living in Southern California.

Because of their philanthropy, we wanted others to love them too. We wanted to help spread the word about who they are and what they do by donating our services. By building their new home on the web free of charge, we hope to support their mission.

We’re confident that those who learn about GBF will be moved emotionally…like we were. We’re sure your life will be touched too.

Check out their new website here: www.GrossmanBurnFoundation.org

By:  Eric Sachs – Director, Sachs Marketing Group

If you are reading this on any other blog than Sachs Marketing Group or via my RSS Feed, it is stolen content without credit.
You can find me on Twitter via @SMGguy
Come and visit our blog at https://sachsmarketinggroup.com/blog/

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Sachs Marketing Group Donates Website to Center 4 Special Needs

Center 4 Special Needs has a new website!

Center 4 Special Needs is a non-profit organization based on Ventura, CA. They provide resources, services and financial support to families that have children with special needs and/or development disabilities.  Too often, parents of kids with special needs either don’t know about, or don’t think they qualify for services provided by State and County agencies.  Center 4 Special Needs exists to bridge the gap between parents and those service providers.

In support of their organization and mission, Sachs Marketing Group agreed to donate our time and resources to create the organization’s website.  Please visit http://Center4SpecialNeeds.org and help spread the word about the organization.

By:  Eric Sachs – Director, Sachs Marketing Group

If you are reading this on any other blog than Sachs Marketing Group or via my RSS Feed, it is stolen content without credit.
You can find me on Twitter via @SMGguy
Come and visit our blog at https://sachsmarketinggroup.com/blog/

 

 

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CEO Eric Sachs Speaks in Vegas on Social Networking and SEO

In collaboration with Ticket Platform, Sachs Marketing Group’s CEO, Eric Sachs speaks about social networking and SEO at the 2013 Las Vegas trade show: Ticket Summit. This was Eric’s second year as a speaker at the annual event.

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SMG Guy’s New Video | The Adventures of SMG Guy!

In his newest video segment, Sachs Marketing Group’s online avatar – SMG Guy helps a business owner avoid the “Outsourcer” and his three evil minions:  The Content Spinner, The Black Hatter and The Link-A-Tron.

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Sachs Marketing Group’s CEO to Speak on SEO and Social Networking

On February 6, 2013, Sachs Marketing Group’s CEO Eric Sachs will be speaking at the Jobs & Profits Trade Show in Simi Valley, CA.  Feel free to come by and learn how to harness the power of social networking to drive a very targeted segment of your market to your website.  Admission is completely free!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you are reading this on any other blog than Sachs Marketing Group or via my RSS Feed, it is stolen content without credit.
You can find me on Twitter via @SMGguy
Come and visit our blog at https://sachsmarketinggroup.com/blog/

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Our CEO – Eric Sachs is a Keynote Speaker at Ticket Summit 2012 in Vegas

Eric Sachs was a keynote speaker on SEO at the 2012 Ticket Summit – an annual Las Vegas event.  Mr. Sachs was one of 5 SEO experts to address the crowd!

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