Google requires LegitScript certification for businesses in the addiction treatment industry to advertise through Google Ads. This mandatory certification ensures that only credible and legal addiction treatment centers can reach prospective patients through Google's advertising network.
If you’re planning on integrating rehab PPC ads into your rehab marketing, you will need to obtain LegitScript addiction treatment certification in order to run ads on Google.
This process can be overwhelming for many addiction treatment centers and leads to frustration without professional guidance. The longer you’re not advertising, the longer you’re missing opportunities to attract potential clients who need your help.
Fortunately, we’ve helped many addiction treatment centers through this process and have a few tips to help you get started.
In this article, we’re sharing how to get LegitScript addiction treatment certification for Google Ads, step-by-step.
Key takeaways
- Before applying, familiarize yourself with LegitScript's standards, including licensing, privacy practices, and information about treatment options, to ensure compliance.
- Gather and organize necessary documents, such as licenses and patient care policies, to streamline the application process and avoid delays.
- Consider hiring a PPC agency familiar with LegitScript to optimize ad campaigns, ensuring compliance and maximizing ROI.
Overview
What is LegitScript Certification?
LegitScript is a third-party verification and certification service that ensures healthcare providers meet specific standards. This includes ensuring that addiction treatment centers comply with legal, safety, and transparency requirements. In essence, a LegitScript certification acts as a badge of legitimacy for your addiction treatment center, making it easier to run Google Ads without violating the platform's policies.
Is LegitScript Worth It?
The short answer is, yes. Gaining LegitScript certification can significantly boost your facility’s credibility and open doors to advertising platforms like Google Ads that could otherwise remain closed. Given the saturation of addiction treatment centers and the skepticism surrounding online healthcare services, being LegitScript-certified can set you apart from unverified entities. It can significantly improve your outreach efforts, putting your services in front of people who need them most.
How Long Does It Take to Get LegitScript Certification?
The duration of obtaining LegitScript certification varies depending on several factors, including the completeness of your application and LegitScript's backlog. On average, it can take 2 to 4 months to complete the process from application to approval. Periodic reviews are then conducted to ensure ongoing compliance.
How to Get LegitScript Addiction Treatment Certification
Getting a LegitScript addiction treatment certification is essential for advertising your addiction treatment center on platforms like Google Ads.
Here's how to get a LegitScript addiction treatment certification for your treatment center so you can start reaching potential clients.
Step 1: Understand the Requirements
The first step in securing a LegitScript addiction treatment certification is understanding what the certification body expects from your addiction treatment center.
LegitScript has outlined a comprehensive set of standards that cover a range of issues such as licensing requirements, privacy practices, and the kind of information that you can provide about drugs and treatment options.
This step is designed to ensure that only legitimate and responsible providers can advertise their services. Make sure you go through these standards and guidelines carefully so that you're fully prepared for the application process and also identify any areas where your organization might need to make changes.
Step 2: Gather Necessary Documentation
Once you have a clear understanding of what is required, the next step is to gather all necessary documentation.
This often includes copies of your licenses, detailed policies regarding patient care and privacy, as well as any other business records that may be requested. It's not just about collecting these documents; you should also organize them in a manner that makes it easy to submit them electronically.
For example, creating digital folders for different types of documents can be a big help. Being meticulous in this step can significantly speed up the application process, as you won't have to scramble to find essential documents at the last minute.
Having your documents organized and ready can make the difference between a smooth application process and one riddled with delays.
Step 3: Submit Application
After gathering all the necessary documentation and understanding the requirements, you're ready to move forward with the application process.
Visit LegitScript's official website and locate the section dedicated to addiction treatment certification. The application typically involves filling out an online form that requires details about your facility, services offered, and other essential information. In addition to filling out the form, you will also be prompted to upload the documents you've prepared earlier.
Take your time to ensure all the information is accurate and complete. Any discrepancies or missing information can result in delays or even denial of your application.
Step 4: Pay Application Fees
Once your application is filled out and documents are uploaded, the next step is to pay the associated application fees. These usually include an initial application fee and may also come with a recurring annual fee for maintaining the certification.
The fees can vary depending on your organization's size and other factors, so be sure to check LegitScript's pricing guidelines to understand the cost you're committing to. Payment is generally made online through secure payment portals, ensuring a smooth and safe transaction.
Be aware that this fee is non-refundable, even if your application is not approved, so ensure your application is as accurate as possible before proceeding.
Step 5: Undergo Assessment
After you've submitted the application and fees, LegitScript will begin the assessment process. This involves thoroughly reviewing all the information and documentation you’ve provided.
LegitScript may contact you for additional data or clarification on certain points. This is a critical stage, and your prompt and accurate responses can significantly affect the application's success. Be prepared to provide any extra information on time.
The assessment is not merely a formality; it's an in-depth evaluation to ensure that your facility meets the stringent standards set by LegitScript, thereby protecting the consumers who rely on these certifications when choosing an addiction treatment center.
Step 6: Get Approved or Denied
After completing the assessment, you'll receive the decision on your application. If approved, congratulations! You can now use Google Ads to reach a broader audience for your addiction treatment services.
This approval usually comes with a certificate or digital badge that you can display on your website, bolstering your credibility and assuring potential clients that you meet high standards. If denied, it's not the end of the road. You'll typically receive a detailed explanation outlining why your application did not meet LegitScript's criteria.
This feedback is invaluable as it provides you with specific areas for improvement, allowing you to revise and resubmit your application for another round of assessment.
Step 7: Hire A PPC Agency Familiar with LegitScript
Once you’ve received your LegitScript certification, the next logical step is to maximize it, especially in your PPC (Pay-Per-Click) campaigns.
Hiring a PPC agency familiar with LegitScript can make a significant difference. An experienced agency will know how to leverage your newly acquired certification to optimize your ad campaigns for higher visibility and conversion rates. They understand the ins and outs of advertising within the addiction treatment sector and are well-versed in creating campaigns that not only comply with Google Ads guidelines but also maximize your ROI.
With their expertise, you can focus on providing top-notch treatment services while they handle the complexities of PPC advertising for you.
Partner with Sachs Marketing Group
Are you overwhelmed by the complexity of LegitScript certification and PPC management? Sachs Marketing Group can help!
Sachs Marketing Group specializes in helping addiction treatment centers like yours not only obtain LegitScript certification but also run highly effective PPC campaigns.
Imagine breaking through the clutter and noise, reaching out to your audience efficiently, and ultimately helping more people while also boosting your ROI.
Contact Sachs Marketing Group today to take your addiction treatment advertising to the next level.
