Pay Per Click Campaigns
We acknowledge that there are a number of viable ways to develop a brand online. At Sachs Marketing Group, our primary approach to online business development will always be organic – SEO development and social media remain our core service offerings. That said, we recognize that a well-optimized pay per click campaign can be used as an amazing tool for conversion testing and as an adjunct to organic development.
Did you know only 29% of pay per click campaigns are effectively tracking their conversions? Nearly three-quarters of AdWords accounts either lack the necessary conversion tracking, or do not have methods in place that provide real information about what’s going on when someone clicks the ad and visits a website. If you don’t know where and when conversions are happening from PPC activity, then you’re wasting time and money.
Whether you’re about to run your first pay per click campaign, or you’ve been running them for years, there is always room for improvement.
At Sachs Marketing Group, we will help you optimize your pay per click campaigns so you can minimize wasted ad spend and maximize quality lead generation. Our pay per click optimization services are designed to work with campaigns at various budget levels. Depending on your needs, we will use a number of tactics to improve your overall campaign performance, including:
Researching your business, your niche, and your competition is an essential part of PPC optimization. With this, we’ll find the best keywords and phrases that can be used to drive quality leads to your site.
Without proper keyword grouping in place, there’s a lot of room for error during your campaigns. It’s important to break down large keyword lists into logical keyword groups and campaigns. This approach ensures your ads are targeted, which leads to higher click through rates.
Copy can make or break your PPC ad performance. The messaging on the copy must match the messaging on the landing page to increase the chance of conversion. We’ll create several versions of your ad text, and split test them to see which versions resonate with your target audience. This increases traffic and improves quality scores.
Landing Page Optimization
If the landing page your visitors come to after clicking an ad isn’t what they expect it to be and users aren’t converting, then it really does no good to run any kind of PPC campaign to drive traffic. Our design team will take a look at everything and make sure it’s the best it can possibly be at promoting conversion. Split-testing will come into play here, as well, as we test everything from the placement of certain elements, to the layout, the copy, and even the color scheme.
This is where we’ll test variants of ads to determine the best ones to use with your pay per click campaigns. If you’ve had success with one type of ad, it doesn’t mean you’ll have it again with another set of keywords or another campaign, so testing ensures you get the best match for each campaign.
Have you ever noticed that when you visit a website, it seems to follow you around wherever you go? If you go to a site and then notice it in your banner ads on the next site you visit, or on Facebook? That’s because the company is using retargeting, to keep their business at the top of your mind. And you should be doing it, too. Most visitors won’t make a purchase on their first visit, and thanks to Google AdWords and several other PPC platforms, retargeting is easy. We’ll set it up and monitor it as it goes, optimizing along the way to get the best possible result. It helps increase your conversion rate and put more money in your pocket, without adding significant costs to your AdWords budget.
At every stage of your pay per click campaigns, our team monitors the progress to ensure it remains on track to success. We’ll make adjustments based on changing market conditions and any business needs that may change.
Why You Need Sachs Marketing Group
Having a fresh set of eyes audit your Google AdWords or other pay per click campaigns ensures you not only have proper conversion tracking in place, but that you’re also eliminating keywords that don’t convert from your bids. This saves money in the long run, while improving the overall efficiency of your campaigns. If we find a large chunk of your budget is wasted, you can turn around and allocate those funds to what you know is working, making it work even smarter for you. You walk away with more leads, and a much-improved ROI. What’ve you got to lose?
Ready to get started? Let’s talk!