SEARCH ENGINE OPTIMIZATION

SEO/SEARCH ENGINE OPTIMIZATION


Sachs Marketing Group is a full-service SEO or Search Engine Optimization company, offering both local and enterprise SEO. No matter the size, nature, or location of your business, we've got the tools and expertise to help you get more customers through increased search engine visibility.

What is Search Engine Optimization?

Search Engine Optimization or "SEO" is the process of making your website more appealing to Google and other search engines. It involves many factors, from the keywords used in the title and text of your webpages, to the time users spend on your website, and even the number of links to and from your website. SEO professionals use a variety of tactics to improve rankings.

SEO is far more complex than this – as it's speculated there are over 200 ranking factors the search engines use to determine ranking for any keyword. While the algorithms that determine ranking are held under lock and key, experienced marketers have conducted tests and analyzed data to learn what works and what doesn't.

Search Engine Optimization

Ultimately, search engines are just like you – aiming to please their customers. If users aren't happy with the results they get for their searches, then they'll go elsewhere to find what they're looking for. SEO algorithms have changed dramatically over the years, all in an effort to improve the quality of content on the web, and make the user experience better.

In the early days, it was easy to rank for anything, whether it was related to your site or not – all you had to do was stuff keywords, a practice known as keyword stuffing, in your webpage, and you were good to go. Now? Ranking requires more effort, and relies on creating a valuable resource for your target audience, focusing on the users first, and the search engines second.

The SEO process can be broken down into two key components, each with their own series of best practices.

ON-PAGE SEO


 
This is the part of SEO that's done on your website. It involves numerous elements, and when optimized correctly, goes a long way to getting you ranked for your desired keywords. During on-page SEO, we look at:

OFF-PAGE SEO


As the name suggests, this is the part of SEO or search engine optimization that takes place elsewhere online. The main focus is to build links to your website from other sources, so you become recognized as a valuable resource. We help address this in a number of ways, and craft a strategy that aligns with your brand.

COMMON LINK BUILDING METHODS INCLUDE:

  • Submitting guest posts to other websites and blogs.
  • Commenting on popular blogs in your niche.
  • Using Help a Reporter Out to volunteer as a source for things reporters are writing about.
  • Creating a valuable resource other websites can link to in order to educate their audience.
  • Creating YouTube videos.
  • Writing a press release announcing your new website or any company news.
  • Linking to your website in your email and forum signatures.
  • Creating and distribute infographics.

Beyond building backlinks, the idea is that you want people to become aware of your website and your brand. This means using a variety of techniques to spread the word.

OPTIONS INCLUDE:

  • Actively participating in social media groups or creating your own social media group.
  • Running ads on Google Ads or social media platforms to jumpstart the traffic flow.
  • Listing your website in appropriate online directories.
  • Sharing business documents like presentations and brochures on external websites like SlideShare.
  • Actively participating in question and answer websites like Quora, Yahoo Answers, and Answer Bag.

Once you get the on-page SEO handled, you may need to make adjustments based on what you find out about your traffic. That's where Google Analytics and Google Webmaster Tools can come in handy. Always install analytics, so you can track which pages are the most popular on your website, and learn more about your audience – how long they're staying on your site, which pages they come in on, which pages they leave on, where they're coming from, what browser they're using and more. Google Webmaster Tools can help you make sure your sitemap is properly submitted, whether or not you have any broken links or crawl issues and more.

Off-page SEO is an ongoing effort. New websites and competition pop up all the time. Continuous efforts to keep your rankings high are necessary, because the rankings are never static.

Let us help you navigate SEO for your business. Call us today.

Skip to content