Tyson graduated from the University of California, Santa Barbara with a degree in Psychology and has always been fascinated with human behavior. Pursuing a career in marketing was a no-brainer as his academic background provided a foundation for understanding consumer behavior and the underlying motivation behind purchasing decisions.
Now at Sachs Marketing Group, Tyson oversees all of the Google Ad campaigns for their diverse group of clients. He got his first taste of Google Ads while still in high school running local-based advertisements for his parents and relatives who owned several small businesses in the area. Since that time he’s gone on to manage a plethora of campaigns for businesses of all types and sizes, within local, national and international markets, and monthly budgets of five-figures and above. Tyson is an avid learner and prides himself on staying ahead of the curve with the latest trends in the industry so that his clients can be sure that they’re one step ahead of the competition and getting the maximum return from their advertising efforts.