How to Get Roofing Leads: 10 Digital Marketing Strategies

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To get more roofing leads, optimize your website for local SEO, run targeted Google Ads, create valuable content, use social media marketing, and build an email list. Engage with customers through reviews and offer free consultations. These strategies increase visibility and attract potential clients searching for roofing services.

In the roofing business, having a steady stream of leads is crucial. You want your phone ringing with potential customers, not silence.

Consistent lead generation keeps your projects lined up and your business thriving. Imagine a constant flow of potential customers lining up to schedule an appointment with your company and how that might help ease the stress of keeping your business running smoothly and profitably. Digital marketing can help make that happen.

This article dives into how to get roofing leads for your company.

How to Get Roofing Leads 10 Digital Marketing Strategies for Roofers - SMG

How to Get Roofing Leads

Finding and securing roofing leads can be challenging in a competitive market, but it’s crucial for the growth and stability of your business.

With the right roofing marketing strategies, you can reach more potential customers and stand out.

Here are some digital marketing strategies to help you drive more leads to your roofing company.

1. Create a Professional Website

Your website is your online storefront and often the first impression potential customers have of your business. Invest in professional roofing website design to ensure your website makes a great first impression and turns visitors into customers.

Here’s how to make it effective in generating roofing leads:

  • Professional Appearance: A polished, well-organized site instills confidence and makes your business appear credible.
  • Mobile-Friendly: Ensure your site looks and functions well on all devices, as many people search for services on their phones.
  • Highlight Services: List your roofing services so visitors can quickly see what you offer and find what they need.
  • Customer Testimonials: Include positive reviews to build trust with potential customers.
  • Easy Navigation: Make your website easy to navigate with clear menus and straightforward calls-to-action like "Request a Quote" or "Schedule a Consultation."
  • Fast Load Times: Ensure your site loads quickly to keep visitors engaged and prevent them from leaving.
  • Intuitive Design: Create a visually appealing, user-friendly layout that helps visitors find information without hassle.

Launch a digital strategy that accelerates growth.

2. Target Local Customers with SEO

Local roofing SEO is all about making your roofing business more visible to people in your area who are searching for roofing services online. It's just one type of SEO, but it's essential for companies in the home services industry.

Here’s how it works:

Optimize Your Website with Local Keywords.

For example, use phrases like "roofing services in [Your City]." This helps search engines like Google understand that your business operates in a specific location. When someone in your area searches for roofing services, your website is more likely to appear in the search results.

Claim your Google Business Profile

This free tool from Google lets you manage how your business appears on Google Search and Maps. Fill out your profile completely, including your address, phone number, and business hours, and add photos of your work. This makes your business easier to find for local customers.

Get Listed in Local Online Directories

Websites like Yelp, Yellow Pages, and local business directories can help improve your online presence. Make sure your information is accurate and consistent across all these platforms.

Encourage Customers to Post Reviews on Google

Positive reviews boost your credibility and can improve your ranking in local search results. Potential customers who see good reviews are more likely to trust your business and contact you for services.

By focusing on local SEO, you make it easier for potential customers in your area to find your roofing business online. This means more people will see your business when they search for roofing services, leading to more calls, inquiries, and, ultimately, more roofing leads for your business.

3. Run Local Ads on Search Engines (PPC & LSA)

Running local roofing PPC ads on search engines like Google is a quick way to get your roofing business noticed by potential customers in your area. Here’s what it means and how it works:

Pay-Per-Click (PPC) Ads:

  • PPC ads let you target specific keywords related to roofing services in your area.
  • When people in your area search for these keywords, your ad appears at the top of the search results.
  • You only pay when someone clicks on your ad, which drives immediate traffic to your website. For example, if someone searches "roof repair in [Your City]," your ad will show up, increasing the chances they’ll visit your site and contact you.

Check out these helpful guides to get started:

Local Services Ads (LSA):

  • LSAs appear above PPC ads and show your business details, customer reviews, and a contact button.
  • These ads build trust by displaying your ratings and reviews in the search results.
  • LSAs are designed to generate high-quality leads from people ready to hire a roofer. For instance, if someone searches for "roofing contractors near me," an LSA for your business could appear, showing your star rating and contact info.

Check out these helpful guides to get started:

PPC and LSA are powerful because they display your business prominently in front of people searching for roofing services. While they require an investment, they can deliver fast and effective results, quickly driving more leads to your business.

By running these ads, you increase your visibility, attract more potential customers, and boost your chances of getting new roofing jobs.

Related: How Much Does it Cost to Run Google Ads?

4. Ask Customers for Ratings & Reviews

Positive reviews are crucial for building your business’s reputation and attracting new customers. Start by making it easy for satisfied customers to leave reviews. After completing a job, ask them to share their experience on Google, Yelp, or other review sites. Most happy customers will leave a review if you ask them directly.

These reviews act as social proof, boosting your credibility. When potential customers see positive feedback, they’re more likely to trust you and seek roofing services.

Address negative reviews promptly and professionally. Show empathy and a willingness to resolve issues, demonstrating your commitment to excellent service. Thank all customers for their feedback and use it to improve your services.

Positive reviews enhance your online reputation and influence potential customers' decisions, making them more likely to choose your roofing services over competitors.

“I've worked with Sachs Marketing on a number of projects, including web design, SEO, PPC and social media campaigns, and the quality is always second to none. We love the fact that 100% of what they do is done strictly in-house.”

5. Create Tutorials that Demonstrate Your Expertise

Creating tutorials is an excellent way to demonstrate your expertise and attract potential customers.

Write blog posts, design infographics, or produce video tutorials on roof maintenance, different types of roofing materials, and signs that a roof needs replacing.

Don't worry about giving away trade secrets or teaching people how to do what you do. Even the most experienced DIYer will find certain jobs too difficult or dangerous to complete independently. And that's your angle when sharing this content.  Be helpful, but remind people why it's important to work with a professional.

This content positions you as a knowledgeable authority in the roofing industry. Tutorials can also help SEO by incorporating relevant keywords and increasing your site's content quality. Share these tutorials on your website, social media, and email newsletters to reach a broader audience.

Providing valuable information builds trust with your audience and can lead to more inquiries and roofing leads as homeowners seek expert services.

6. Share Before-and-After Images on Social Media

Social media platforms like Facebook, Instagram, and Nextdoor are perfect for showcasing your roofing work.

We work with many home services providers, including roofers, and have discovered social media marketing for roofers can help drive a steady stream of leads.

Posting before-and-after photos of your projects can visually demonstrate the quality of your services and the transformations you achieve. These images are powerful testimonials to your skills and reliability.

Accompany these posts with positive customer reviews to add credibility. Respond promptly to comments and messages to engage with your followers. This interaction builds trust and fosters a community around your brand.

Regularly updating your social media with fresh content keeps your audience engaged and increases the likelihood of turning viewers into potential leads.

Highlighting real-life examples of your work can significantly enhance your online presence and attract new customers.

7. Build and Utilize Your Email List

Email marketing is a powerful tool for nurturing leads and maintaining customer relationships.

Start by building your email list through offers like free consultations or downloadable roofing guides. Once you have a list, send targeted emails that include promotions, maintenance tips, and special offers tailored to your audience's needs.

To keep your subscribers engaged, regularly update them about your services, seasonal promotions, and useful advice. Personalized and relevant email content can remind potential customers of your expertise and prompt them to contact you when they need roofing services.

Consistent communication through email helps in converting leads into loyal customers.

8. Offer Free Consultations

Offering free consultations or roof inspections can attract potential customers considering roofing services.

This strategy allows you to demonstrate your expertise and build trust with homeowners. During the consultation, provide valuable advice and insights about their roofing needs, which can help convert these prospects into paying customers. Highlight this offer prominently on your website and social media channels to attract more leads.

Free consultations are an excellent way to showcase your knowledge, professionalism, and customer service commitment, making it easier to win over potential clients.

9. Collaborate with Local Businesses

Teaming up with local businesses can significantly expand your reach and generate new leads.

Partner with real estate agents, property managers, or local contractors who can refer clients to you.

Offer special discounts or joint promotions to their customers, creating a mutually beneficial relationship. These partnerships can introduce your services to a broader audience and enhance your credibility within the community.

Networking with other businesses can also lead to more referral opportunities and increased visibility for your roofing services, driving more leads to your company.

10. Track and Analyze Results

Tracking your marketing efforts is essential to understand what’s working and what isn’t. Use analytics tools to monitor key metrics such as website traffic, lead generation, and conversion rates. This data helps you pinpoint successful strategies and identify areas for improvement.

Regularly review and analyze this information to make informed decisions about your marketing tactics. Adjust your strategies based on these insights to continuously enhance your results.

By closely monitoring your marketing performance, you can optimize your campaigns for better efficiency and effectiveness. This ensures you get the best return on your investment and ultimately drives more roofing leads to your business.

We Can Help You Get Roofing Leads

Are you ready to create a digital marketing strategy that helps drive leads to your roofing company? Sachs Marketing Group is here to help!

As a full-service digital marketing agency, we specialize in digital marketing that drives results. We work with several roofing professionals and understand the industry, so you can rest assured we have the experience needed to create effective campaigns that drive quality leads for your business.

Contact us today for a free consultation and discover how we can help your roofing company!

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