Kayla Tucker specializes in content strategy, influencer marketing, and community engagement, helping brands craft compelling narratives that drive meaningful connections. With nearly four years at SMG and over seven years of experience in digital marketing, she has worked across industries—from specialty tea to healthcare—developing campaigns that blend storytelling with data-driven strategy to achieve real results.
Her expertise in user-generated content (UGC) marketing and brand ambassador programs has led to measurable success, including developing a UGC-driven ambassador program for Mark T. Wendell Tea that generated over $10,000 in social media sales in under a year. She thrives on creating innovative campaigns that capture attention and foster engaged communities.
Beyond marketing, Kayla is passionate about the outdoors and environmental conservation. She volunteers with Friends of Griffith Park and Habitat for Humanity and organizes annual Black Friday trail clean-ups. An avid runner and boxing enthusiast, she enjoys staying active outdoors, whether hiking up a mountain or exploring new trails with her two Labradors. She also leads a book club, fostering thoughtful discussions and championing the importance of community both online and offline.