Sachs Marketing Group
Google Ads Questionnaire
Please complete the following set of questions to the best of your ability. This information will provide us with valuable insight regarding your business and allow us to properly assess the opportunities available to you from using Google Ads.
What is Your Objective for Running a Google Ads Campaign?
Increasing sales of a new product line
Generating leads for new services
Increasing brand awareness
Increasing signups for a newsletter
Increasing report/whitepaper downloads
Generating submissions for a test or quiz
If you selected "other" above, please explain your objective/goal in detail:
This section pertains to your target customer and the more we know about your audience the better.
Who is Your Target Audience?
What is the basic demographic (e.g. age, gender, income, occupation, etc.)?
What are the main problems that your products or services solve?
Are customers primarily local or can be they found across the US? OR even internationally?
Would they be searching for your business on mobile or from a desktop?
Are they price conscious or likely to spend more?
Likely to spend more
This section helps us to better understand your specific offer and what makes you unique as a business.
What is your specific offer?
What are your key unique selling points (USP)?
Who are some of your competitors or similar offers in the marketplace?
Google Ads Specific
What Keywords are Relevant to Your Business? (separate with commas)
What is Your Budget?
What Types of Campaigns are You Interested in?
I don't know what some, or any, of these are...
If you selected "I don't know.." above, let us know if you would like to know more.
I would like to know more
I'm good for now
Anything else that is pertinent for us to know?