Driving Growth and Conversions Through Social Media Ads
During the few months that we worked with NoJo Baby & Kids, we achieved impressive growth across Instagram and sales performance utilized Advantage+ Catalog Ads.
AT A GLANCE
Social Media Growth
In October 2024, NoJo’s Instagram community included 9,105 followers. By March 2025, that number had grown to 22,433 followers — a 146% increase in just five months.
Social-Driven Sales
Social media became the number one revenue channel for NoJo, delivering a consistent stream of conversions with improving cost efficiency:
- January 2025: 47 purchases at a CPR of $59.28 (the first month ever running paid ads)
- March 2025: 104 purchases at a CPR of $39.69
That’s a 121% increase in purchases — while reducing the cost per result by 33% in just two months.
The paid campaigns utilized Advantage+ Catalog Ads, with audience segmentation to test performance and focus on the best-performing segments. This strategic approach enabled rapid learning and optimization, driving higher conversions at lower cost.
Key Takeways
Through a strategic mix of Advantage+ Catalog Ads and organic growth initiatives, including influencer marketing, social media became the number one source of sales for NoJo Baby & Kids, driving both revenue and audience growth in a measurable, sustainable way.
