CASE STUDY
MARK T. WENDELL TEA COMPANY
OVERVIEW
Mark T. Wendell Tea Company is a multi-generational family business that has been delighting tea enthusiasts across the country for decades. Known for its extensive selection of high-quality teas, the company offers a diverse range of products that cater to the varied tastes of tea lovers nationwide. Through a commitment to excellence and a passion for tea, Mark T. Wendell has built a loyal customer base and a strong reputation in the tea industry.
SERVICES
- SOCIAL MEDIA DEVELOPMENT
- INFLUENCER MARKETING
SOCIAL MEDIA DEVELOPMENT + INFLUENCER MARKETING
CHALLENGES
Prior to working with SMG, Mark T. Wendell Tea Company's social media pages were inactive, resulting in missed opportunities to engage with a broader audience and drive sales. This lack of activity meant that a considerable avenue for growth remained unexplored.
PROCESS
By building an influencer marketing campaign and ambassador program, we successfully expanded Mark T. Wendell Tea Company’s reach, increased brand awareness, and drove sales. We strategically utilized the collaboration feature on Instagram to tap into our influencers’ networks, allowing us to engage with a wider audience and create authentic connections with potential customers.
METRICS & RESULTS
Within one month of working together, we saw significant increases in KPIs across the board on Facebook and Instagram.
CONCLUSION
By developing an ambassador program and working with influencers, we successfully generated $10,409 in sales for Mark T. Wendell Tea Company between February 2023 and December 2023. Gross sales continued to increase throughout the campaign, with October 2023 producing the highest sales total since March 2022, demonstrating the positive impact of our strategies on the company's performance.
Sachs Marketing Group was very detail oriented and worked hard to hit our mutually designed goals in a timely manner. They were always quick to reach out and responded right away to any immediate needs. Our project manager is very personable and always thinking of new ways to promote our brand and strives to help us hit all our goals each month. She is always thinking outside the box!
Hartley Johnson
Owner & President of Mark T. Wendell Tea Company