Expanding Reach, Engagement, and Impact Through Targeted Social Media Strategy
When the Center for Motivation and Change (CMC) partnered with Sachs Marketing Group, they aimed to elevate brand awareness, strengthen their online community, and engage individuals and families navigating substance use and mental health challenges. With such a sensitive, mission-driven audience, CMC needed a thoughtful and targeted approach to communicate with clarity and compassion.
AT A GLANCE
Impact Overview (6-Month Results)
Over just six months, our ad strategy significantly expanded CMC’s online footprint and strengthened engagement:
- 2 million accounts reached
- 144,000 post engagements
- 12,000 new Facebook Page Likes
Facebook Growth & Engagement
Using highly optimized Page Likes campaigns, we grew CMC’s Facebook following from 6,429 in January 2024 to 38,509 in January 2025 — a 500%+ increase in one year.
During the same period, Facebook post engagement rate more than doubled, increasing from 3.53% to 8.68%, demonstrating not only reach, but deeper community connection.
LinkedIn Engagement
As a trusted authority in the professional mental health and recovery space, CMC also saw meaningful growth on LinkedIn. Post engagement increased from 7.67% to 12.64%, strengthening their presence among clinicians, treatment professionals, and referral partners.
Key Takeways
Through a thoughtful blend of targeted campaigns, educational content, and mission-aligned messaging, Sachs Marketing Group helped CMC significantly broaden its reach and elevate engagement across every platform. These results support CMC’s larger mission: making evidence-based tools and compassionate communication more accessible to the people who need it most.
"We continue to find SMG to be a joy to work with. They are knowledgeable and thorough at navigating the incredibly complex and ever changing digital world. We can't recommend them highly enough."
Will Regan
