AT A GLANCE
Services Provided
- SEO
- Social Media Development
- Social Media Advertising
- Google Ads
- Industry-Specific Directory Listings Content Development
- Email Marketing
- Online Reputation Management Ongoing Web Design and Web Admin
Metrics & Results
- Legit Script Certification
- Joint Commission Accreditation
- Increased Inbound Phone Calls:
- Generating over 200 in-bound phone calls/month
- Website Form-Fills: Received more than 100 form-fills/month
- Average Cost Per Conversion: Average CPC for all digital marketing efforts combined = $6,000
- The facility has consistently operated at full capacity for the past nine months and now maintains a one-month waiting list. To accommodate the growing demand, Amend Treatment is scaling its operations by adding a a second facility, doubling its capacity to 12 beds.
Introduction
Sachs Marketing Group, a leading digital marketing agency with a specialization in the drug and alcohol and mental health treatment space, has been collaborating with Amend Treatment for the past two years. Amend Treatment is a luxury residential primary mental health treatment center located in Malibu, CA. The facility offers a high-end, cash-only program with a 30-day in-patient treatment priced at $85,500. This case study delves into the challenges faced, the process implemented, the services provided, and the remarkable results achieved for Amend Treatment.
Introduction
When Sachs Marketing Group began working with Amend Treatment, the facility was a startup and faced multiple challenges. First and foremost, they required a comprehensive branding strategy, website development, social media channels establishment, and an overall marketing strategy. However, the primary challenge was reaching a specific target demographic - individuals seeking mental health treatment with the financial means to afford the luxury services offered by Amend Treatment.
Process
To address the challenges faced by Amend Treatment, Sachs Marketing Group adopted a strategic approach encompassing various key components. The first step involved creating a distinctive logo and brand identity that aligned with the luxury positioning of the facility. The agency then proceeded to develop a visually appealing and informative website that effectively conveyed the unique value proposition of Amend Treatment. Additionally, Sachs Marketing Group generated compelling digital marketing assets, including imagery and videos, to enhance the online presence of the facility.
Conclusion
The collaboration between Sachs Marketing Group and Amend Treatment serves as a testament to the power of digital marketing strategies tailored to the unique needs of the mental health treatment space. Through effective branding, targeted online advertising, search engine optimization, and a comprehensive digital presence, Amend Treatment has achieved substantial growth, established its position as a luxury residential mental health treatment center, and successfully catered to a specific and discerning target demographic.
“Sachs Marketing Group has proven to be a true partner in our journey. Each member of the Sachs team is committed to our mission, taking the time to truly understand our values and objectives, and translating them into a powerful, compelling digital presence. Their expertise in the treatment space is unparalleled. They are a transformational partner for us, they catapulted us from a promising startup, to a multi-million-dollar revenue company in under two years."
Zane Schulte
CEO - Amend Treatment
METRICS & RESULTS
The collaboration between Sachs Marketing Group and Amend Treatment yielded impressive results, demonstrating the effectiveness of the digital marketing strategies implemented. Noteworthy achievements include:
Legit Script Certification
SMG successfully helped Amend Treatment achieve Legit Script certification, validating their commitment to providing high-quality and legitimate services.
Increased Inbound Phone Calls
Sachs Marketing Group's efforts resulted in generating over 200 in-bound phone calls per month, indicating a strong interest in Amend Treatment's services.
Average Cost Per Conversion
The average Cost Per Acquisition (CPA) for all of Amend Treatment’s digital marketing efforts combined is $6,000, indicating an efficient allocation of resources and a positive return on investment.
Joint Commission Accreditation
The agency supported Amend Treatment in obtaining Joint Commission accreditation, further establishing their credibility and commitment to excellence in mental health treatment.
Website Form-Fills
The website attracted more than 100 form-fills per month, reflecting a significant number of potential leads and inquiries.
Facility Expansion and Success
Amend Treatment has experienced remarkable success. The facility has consistently operated at full capacity for the past nine months and now maintains a one-month waiting list. To accommodate the growing demand, Amend Treatment is scaling its operations by adding a second facility, doubling its capacity to 12 beds.
SERVICES PROVIDED
Sachs Marketing Group offered a comprehensive range of services to cater to the specific needs of Amend Treatment. These services included:
SEO
Implementing a targeted search engine optimization strategy to enhance the visibility of Amend Treatment in organic search results, driving qualified traffic to their website.
Social Media Development
Establishing and managing social media channels to engage with the target audience, build brand awareness, and foster a sense of community.
Social Media Advertising
Running targeted advertising campaigns on social media platforms to reach potential clients interested in mental health treatment.
Google Ads
Implementing pay-per-click advertising campaigns on Google to capture relevant search traffic and drive conversions.
Industry-Specific Directory Listings
Ensuring the inclusion of Amend Treatment in relevant directories and online platforms to increase visibility within the industry.
Content Development
Producing high-quality, informative content to position Amend Treatment as a trusted authority in the mental health treatment space and engage with their target audience.
Email Marketing
Implementing targeted email campaigns to nurture leads and maintain communication with individuals interested in the services provided by Amend Treatment.
Online Reputation Management
Monitoring and managing Amend Treatment's online reputation, responding to reviews, and maintaining a positive brand image.
Ongoing Web Design and Web Admin
Providing continuous support for website maintenance, updates, and improvements.
