SMG News
Top Social Media Trends to Watch in the 2020s
Social media has been evolving quite drastically over the past decade. In the early days, it was all about MySpace. Facebook, launched in 2004, was limited only to college students…
Holiday E-Commerce Tips: How to Prepare Your Site for Shopping Season
There are several holiday e-commerce tips to consider this year. Successful holiday e-commerce strategies involve optimizing a website for mobile users, creating holiday-themed content, and offering special promotions. Implementing a…
Google Site Kit 101
How many times have you been inside WordPress and had to go into another window to take a closer look at your Google analytics or search console data to create…
An (Almost) Exhaustive List of Social Media Abbreviations and Acronyms
Understanding social media abbreviations and acronyms is essential for effective communication in an out of your social media marketing department. If you’ve been observing social media conversations, you have undoubtedly…
Global Launch of LinkedIn Events
In October, LinkedIn announced the global launch of LinkedIn Events. This feature allows members to create, share, and discover professional events. This program hopes to foster offline community building and…
Creating Personalized Content for Social Media Marketing
Advertising to the prospect or consumer on social media is a growing craft—and an increasing area of competition. Consumers prefer content tailored to them, making them 40% more likely to…
How to Create a Style Guide for Your Brand
Creating a style guide for your brand is essential to ensuring a smooth, deliberate, clear, and intentional message in your marketing and brand representation. Knowing how to create a style…
Google’s September 2019 Core Algorithm Update
Google’s September 2019 core algorithm update aimed to improve the overall quality of search results. Focusing on content relevance and user intent, this update impacted website rankings across various industries.…
Types of Content Marketing You Need
There are several types of content marketing you need to effectively align your brand with your customers. These include blog posts for thought leadership, videos for engagement, infographics for easy…