SMG News
Getting Organic Traffic That Isn’t From Google
Diversifying sources of organic traffic beyond Google involves optimizing for other search engines like Bing and DuckDuckGo. Social media platforms can drive significant traffic. Participating in forums and Q&A sites,…
Up and Coming Social Platforms to Keep an Eye On
There are several up and coming social platforms worth monitoring including TikTok for its rapidly growing user base and creative content, Clubhouse for its unique audio-based networking, and Caffeine for…
Google’s Guide to Ranking Category Pages
Google’s guide to ranking category pages emphasizes using clear, descriptive titles and meta descriptions, and ensuring content relevance to the category. High-quality, unique content on category pages can enhance user…
Why You Need to Pay Attention to TikTok
When it comes to social media, Facebook, Twitter, and Instagram are probably the biggest platforms you consider. However new social media applications aren’t far behind. Younger internet users tend to…
How Blockchain is Changing Digital Marketing
Blockchain is changing digital marketing by enhancing transparency and security in transactions. It enables more reliable customer verification, preventing fraud in advertising. Blockchain facilitates decentralized data management, giving users more…
AI and Marketing: What You Need to Know
Have you taken the time to think about how artificial intelligence (AI) will impact your marketing? Are you looking for AI tools you can use right now? Are you wondering…
New Link Attributes from Google
Google introduced new link attributes to provide more context about the nature of links. These include ‘sponsored’ for paid or sponsored links, ‘ugc’ for user-generated content, and modifications to ‘nofollow’…
Keys to Running a Successful LinkedIn Group
If you want to or are already using LinkedIn to connect with your ideal clients and prospects, you may want to consider running a LinkedIn Group. Why? Starting your own…
Google Changes GMB Listings
Whenever Google changes GMB listings, you must check your listings to ensure they’re live and accurate. Google made significant changes to Google My Business (GMB) listings, enhancing the platform’s usefulness…