SMG News
What is Page Experience?
According to Google Developers, page experience is a set of signals that measure how users perceive the experience of interacting with a web page. This is where core web vitals…
Google Webmasters Unconference
The Google Webmasters Unconference is an innovative event where the webmaster community engages with Google’s team in an open, collaborative format. Unlike traditional conferences, it features interactive sessions where attendees…
8 SEO Considerations for a Smooth Transition
Thinking about migrating your domain to a new name? Discover the eight important SEO considerations for a smooth transition. For a smooth transition in SEO, key considerations include maintaining URL…
Why Google Rewrites Meta Descriptions and How to Avoid It
Google’s John Mueller is a wonderful source of information, but staying up to date with his Webmaster Central Hangouts can be hard for many of us. In a recent episode,…
How Monitoring Online Activity Helps Produce Better Content
Monitoring online activity is pivotal in producing better content. By analyzing user engagement metrics, social media interactions, and search trends, content creators can identify audience preferences and pain points. This…
How to Use the Right Directional Cues in User Interfaces
User interface directional cues may be either implicit or explicit – obvious like arrows or subtle things like white space that the brain picks up on subconsciously. Knowing when to…
How COVID-19 Has Changed Marketing
COVID-19 has changed marketing in a big way, shifting focus towards digital channels as consumer behaviors and preferences evolved. Brands have adapted by increasing online presence, leveraging social media, and…
Google My Business: FAQs for Multiple Businesses at the Same Address
There are several FAQs for managing multiple businesses at the same address on Google My Business. These address common concerns like differentiating individual listings, handling shared phone numbers, and specifying…
Ads for IGTV Are Coming
IGTV ads are a monetization feature on Instagram, allowing creators to earn revenue by including short advertisements in their IGTV (Instagram TV) videos. These ads, typically lasting up to 15…