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Summer Networking Tips for Digital Marketers

      As a digital marketer, networking and prospecting is critical to the success of your business. Because the vastness of the internet means you have access to millions…

9 Ways to Improve Your Email Open and Click-Through Rates

There are several ways to improve your email open and click-through rates. To improve email open and click-through rates, use compelling, personalized subject lines and preview text. Segmenting your audience…

All the Facts You Need to Know on Google My Business API

Unless you’ve been living under a rock, you’ve heard about Google My Business. This unified tool lets businesses manage their online presence across multiple Google-owned interfaces across the web, including…

10 Important Digital Marketing Strategy Statistics for 2018

Are you prepared for this year’s new digital marketing environment? Whether you’re sure you have your strategy locked down or you’re still trying to find the best approach, shaping campaigns…

8 Local SEO Tips for Restaurants

There are several local SEO tips for restaurants. Restaurants can boost local SEO by optimizing their Google Business listing, including accurate location and contact information, and encouraging customer reviews. Utilizing…

How the GDPR is Changing Digital Marketing

General Data Protection Regulation (GDPR) is coming. Only another month until it’s officially in place; do you understand it enough to stay compliant? It’s no secret that the GDPR is…

Go Ahead, Love Your Media-Rich Pages Without Sacrificing Page Speed

Page speed and site speed: two important factors webmasters overlook way too often, especially in an online environment where we use more media than ever before. As the world shifts…

Hiring a PPC Specialist? Here’s What You Need to Know First

Pay Per Click (PPC) can be incredibly lucrative, both for making money outright and in line with a sales or remarketing campaign. But it can also be a pretty high-risk…

5 Facebook Changes Spurred On by Cambridge Analytica

  Facebook is currently struggling from a poor public image issue. Somehow, the platform managed to allow research company Cambridge Analytica to not only access, but retain years worth of…

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