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Leveraging Video Marketing: Why You Shouldn’t Ignore YouTube
There’s no doubt about it – video marketing is huge. No matter what social site or website you land on, you’re bound to see at least a few videos, ranging…
Social Marketing 101: Utilizing Pinterest
At first glance, Pinterest may seem like just a platform for stay-at-home-moms, crafters, and foodies, but the truth is that it’s a rather diverse platform where people can peruse and…
Critical Reasons Your SEO Efforts Aren’t Paying Off (And How to Fix It)
SEO isn’t always an exact science. Sometimes, finding the right approach demands a significant amount of trial and error, making calculating Return on Investment (ROI) feel a bit like trying…
10 Things You Need to Know about Instagram’s IGTV
Just a few months ago, Instagram officially launched IGTV. This brand-new, shiny longform video app gives creators the ability to publish content that is up to an hour in length,…
How (and Why) Interactive Content Beats Text and Images Alone
Content marketing is an ever-changing game. Just when you think you have it all figured out, audiences change their minds, Google changes its algorithms, and you have to re-format everything…
Holiday Instagram Hacks for Businesses
Believe it or not (like it or not?) the holiday season is once again just around the corner. Summer is coming to a close, pumpkin spice is making a comeback,…
Creating a Digital Marketing Plan for the Holidays
What’s that, you say? It’s only September? Marketers, let’s take the “only” out of there – it’s putting your holiday campaigns at risk. The bare truth of the matter is…
GDPR: What US-Based Businesses Need to Know
The passing of GDPR legislation in the European Union (EU) has changed the way businesses and websites need to do business in order to protect the personal information of consumers…
9 Reasons You Should Be Going LIVE
Video content has become a critical component in any marketing campaign, but while pre-recorded video is helpful, there’s definitely something to be said for utilizing Facebook Live video to spread…