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How the SEO Industry Evolved (And Where It’s Headed)
The SEO industry evolved from keyword stuffing and backlink manipulation to a focus on user experience and content quality. Google’s algorithm updates have shifted the emphasis to mobile optimization, site…
How to Prove Local SEO ROI for Your Business
Local SEO is how local Southern California businesses can reach their prospective customers. Like traditional SEO, it involves a series of calculated steps to improve ranking in the search engines.…
How to Create a Successful Affiliate Program
If you’re looking for a way to increase sales in your small business without a lot of risk to your bottom line, then starting in affiliate program may be the…
Are You Ready to Embrace Content as a Service?
According to Techtarget, content as a service, or CaaS, is a “web-based model for the creation, storage, management, and delivery of content, such as text, audio, video, or images.” It…
How to Move Your Mobile Site to Responsive Before Mobile-First Index Rollout
Though we aren’t exactly sure when Google will roll out the mobile first index, we have indication that it is happening soon. As such, everyone in our space needs to…
How Writing for SEO-Friendly Content is Changing in 2018
In the world of SEO and content marketing, the only reliable factor is change. No matter how you approach writing for SEO or what strategies you use, those strategies…
How to Create Instagram-Worthy Photos to Grow Your Account
Creating Instagram-worthy photos involves understanding good lighting, composition, and the use of color. Utilizing the rule of thirds, experimenting with different angles, and ensuring high image quality are key. Editing…
8 Surefire Ways to Increase Content Engagement For Your Brand
If you’re struggling to get engagement on your content, you may be discouraged. It’s a little disheartening to spend hours crafting content that you poured your heart and soul into,…
5 Steps to Teach You How to Use Power Editor for Facebook Ads
The Power Editor tool for Facebook ads allows advanced ad creation and management. It’s useful for handling large ad volumes, offering precise targeting options, and bulk editing features. Understanding audience…