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Taking Risks with Your SEO: What to Do and What to Avoid
When it comes to business, sometimes you have to take risks in order to grow. In SEO and web marketing, taking risks is, well, risky business. Sometimes, it’s worth it…
Social Media and the Holidays: Mistakes to Avoid
The holiday season is incredibly festive and fun. It also just happens to be a great time of year to be creative with your social media content. Occasionally, though, we…
Google’s Featured Snippets: How to Draw Attention to Your Content
We’ve all searched something on Google and instantly found our eyes drawn toward the featured ads at the top of the page. Depending on what platform you’re on, what you…
Using Power Editor for Facebook Ads
Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each…
7 Quick Fixes for Long-Form Content That Fails to Engage
We have plenty of proof that Google loves long-form content. When content creators get it right, it can significantly influence both engagement and SEO. It’s also much more appropriate…
Don’t Sign with a SEO Company Without Doing Your Homework
We all love to study and learn – that’s why so many of us got into marketing and the quickly-changing SEO market in the first place. It would be great…
Planning Your Email Marketing Leading Up to the Holidays
Like it or not, the holiday season is here. The kids are back in school. Halloween, Thanksgiving, and Christmas items are on store shelves all at the same time, and…
7 WordPress Plugins You Should Consider for Better SEO
WordPress’s “fill in the blanks” style approach levels the playing field for people who don’t necessarily want to dabble in web design, but still want to take control, right out…
What is an On-Demand Content Strategy?
In today’s fast-paced world, we consume content much differently than we did just 10 years ago. Thanks to the advent of DVR, it became easier to watch our favorite shows…