AI
A Guide to Bing Webmaster Tools
While Google continues to retain a share of over 90 percent of the worldwide search engine market, webmasters and marketers shouldn’t be so quick to overlook Bing, the runner-up in…
Google Delays Page Experience Update
Earlier this year, we wrote about how the upcoming Google Page Experience update might impact your ranking – and what factors to look out for when preparing for it. That…
Instagram Announces Plan to Develop Influencer Marketplace
Instagram has seen a surge in daily use because of the pandemic, along with the rest of the social media landscape. It has also affected the dynamic and culture of…
Facebook Confirms: Instagram For Kids Is Coming
According to an internal post obtained by BuzzFeed News and a statement from Mark Zuckerberg given at a Congressional hearing earlier in March, Facebook is currently prioritizing the development of…
Sachs Marketing Group Announced as a 2021 Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a…
YouTube Introduces Shorts: A Platform to Rival TikTok
“And the cool thing about these guys is that they have really, really, really long trunks.” The first video ever uploaded to YouTube in April 2005 was a simple 18-second…
8 Ways To Improve Rankings and Increase Traffic To Your Site
There are nearly two billion separate websites on the internet. Every awesome website added to the net today is the digital equivalent of a drop in the ocean. So how…
The End of Modified Broad Matching
Earlier this year, Google announced its most recent change to the way keyword match types will work. This change sees the end of the modified broad match while expanding one…
Duplicate Content Isn’t Negatively Affecting Your Rank After All
For years, there’s been a debate on duplicate content – what qualifies as duplicate, and what it means for your search engine ranking. The conventional wisdom has been that when…