AI
What is a Foldable Web?
A Foldable Web refers to designing websites adaptable to foldable devices, such as smartphones and tablets with foldable screens. This trend matters for web design and digital marketing as it…
The Myth of Intuitive Design
If you’ve been in web design and digital marketing for any length of time, you’ve undoubtedly heard the phrase intuitive design. What does it actually mean? I’m here to tell…
Instagram Saves are the New Super Like
Likes are a thing of the past. Saves are where it’s at – and brands like yours need to pay attention. Instagram has been testing the removal of likes for…
Are Sponsored Giveaway Contests on Instagram Worth the Investment?
If you want to expand your Instagram presence and grow your following, you may be wondering if a sponsored Instagram contest is a good idea. While you can host it…
Content Syndication 101
Content syndication, or publishing and promoting your original content on third party websites, is a crucial part of building authority and increasing your visibility. Whether you’re promoting articles, videos, or…
Exploring ToFu to BoFu: Investigating These Content Marketing Metrics
You spend your time feeling like a marketing rock star. You have content routinely rolling out, traffic growth is on point, and businesses are reading your email newsletters. Then you…
Google Makes Effort to Combat Internet Misinformation
Google is now asking some searchers to “verify the facts to help others.” This feature is a new development – not available for all queries and not available for all…
Pillar Content 101: What, Why, and How
Pillar content, sometimes also referred to as cornerstone content, is a crucial part of your online presence. Imagine your website as a home for your business and the pillar content…
Does Guest Posting Matter Anymore?
Many years ago, guest posting on another person’s website was considered part of a solid SEO strategy. Not only did it get you a link from another site, but it…