AI
Instagram Expands with Reels
If you were asked “what is Instagram?” and opened with the answer “it’s a photo sharing app”, you’d be forgiven for making a false assumption – or at least, one…
Google Announces New Ads Creative Studio
News this week is being presented by more than yet another change to the algorithm – this time, Google is making marketing headlines with the development and release of a…
Sachs Marketing Group Named Top Social Media Marketing Company in LA on Clutch
At Sachs Marketing Group, we’re an SEO company that is focused on making our clients stand out online. Based in Los Angeles, we provide search engine optimization (SEO), social media…
Facebook Launches 4 New Ecommerce Features
Facebook commerce, or F-commerce, has grown throughout the pandemic and has been a great boon to the company’s stock, even amid privacy concerns and Apple’s new policies affecting gathered user…
Updates To YouTube Analytics
Growing a successful channel on the world’s largest video platform is not an easy feat, and YouTube’s relatively limited analytics features haven’t made it any easier. Some channels seem to…
What is Google FLoC?
Whether you’ve heard of it via headlines in the news, releases by the EFF, or the viral sharing of AmIFLoCed, chances are you’ve heard about Google’s new FLoC initiative at…
Amazon Advertising Adds New Features
Are you making the most of Amazon’s advertising suite? Are you sure? Because amid global turmoil, a major stock market crash, and murder hornets, Amazon’s stock soared to record numbers…
Google’s June 2021 Core Update
Google released a new core update earlier this month and has uncharacteristically announced a second update following very closely next month. Google core updates tend to be spaced several months…
Everything You Need to Know About Google Analytics 4
Google Analytics 4 is a new kind of analytics property, and the newest incarnation of the Google Analytics platform. Previously known as Google Analytics App + Web, Google Analytics 4…