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Understanding Creative Commons Licenses
You use images online and off – for nearly everything in your business. Your business card, flyers, brochures, menus, social media graphics, blog posts… they are everywhere. And if you’re…
Guest Blogging vs Outreach: What’s Better for Your Backlinking Strategy?
Both guest blogging and blogger/influencer outreach help to increase exposure for your business. These tactics can help you go beyond search engine optimization and social media to help you reach…
16 Ways to Promote Your Infographics
Infographics have become one of the most popular ways to share large amounts of information in an easy to understand format. When done properly they are visually pleasing, interesting, and…
Crafting a Social Media Policy That Works
We’ve all heard stories about people getting fired after their employer discovered something on social media. Sometimes, it’s because of something the employee said about the company or a customer;…
Cheatsheet: Creating a Brand Style Guide
Many brands lack a key piece of the puzzle for consistency – a brand style guide. Why do you need one? Well, if you’re like a lot of businesses out…
How to Make Your Content Go Viral in 2017
Understanding how to make your content go viral is an ongoing, uphill challenge. To make content go viral in 2017, it was essential to understand audience preferences, leverage trending topics,…
Create Your 2017 Social Media Calendar in Minutes
No matter the size of your business, if you want to help it grow, there needs to be at least some focus on social media. Whether you’ve already come with…
New Year’s Resolutions: Goal Setting for 2017
Whether you set personal New Year’s resolutions or not – and whether you’re still sticking to them at the end of January, this is a wonderful time to reflect on…
Storytelling for Business Tips That Will Change the Way You Market
Your company story is a vital part of your branding and customer experience. It sets the tone for who you are, and what customers can expect from you. It’s the…