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Cold Pitching Isn’t Dead: How to Nail Your Next Pitch

If you’re cold pitching – you’re pitching your story (or your product) to someone you don’t already have a connection with, with the hope that they’ll run your story, or…

26 Tools to Monitor Your Brand (And the Competition!)

Brand marketing is an absolutely essential part of your online marketing strategy. You need to monitor your brand – and your competition, too. You may have SEO locked down so people…

Building a Facebook Audience for Your Brand Page – Top Do’s and Don’ts

When first starting to build a social media presence for your brand, it’s important to avoid certain activities, while focusing your efforts on attracting followers. Not just any followers will…

10 Email Marketing Tips for More Subscribers

Looking for some email marketing tips for more subscribers? A few ways to increase email subscribers include creating compelling lead magnets, optimizing sign-up forms for user experience, leveraging social media…

9 Foolproof Ways to Transform Into a Better Blogger Today

Whether you’re blogging for personal reasons with the intention of monetizing and turning it into a business in the future, or you’re blogging as a means of lead generation for…

Step-By-Step Guide to Building an Editorial Calendar for Your Blog

An editorial calendar for your blog helps you keep up with what needs to be written and published and when. It’s a good idea to put one together for the…

Your Complete Guide to Creating a Link Roundup

Whether you’re a business owner or marketer, you know the value of traffic to your website. One of the best ways to build traffic and links is through a link…

The Ultimate Social Media Launch Guide

The ultimate social media launch involves defining clear goals, understanding the target audience, and choosing the right platforms. Creating a content calendar, engaging with the audience, and consistent branding are…

Developing a Successful Customer Loyalty Program

Today’s consumer belongs to an average of 13.4 loyalty programs, but are only active in 6.7. More than half of brands (57%) say they’ll increase loyalty program budgets in 2017.…