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How a Small Team Can Win Big in Content Marketing
If you’re looking to build an engaged audience and are more interested in long term marketing wins, content marketing can be one of the best strategies you can use. However,…
Micro Conversions vs. Macro Conversions: Why You Need Both
There’s a tremendous amount of data out there for marketers. According to the IDC, we generated 1.8 zettabytes (1.8 trillion GBs) of information in 2011. In 2012, we added another…
6 Ways to Ensure You Have Transparency in Social Media Marketing
Transparency is part of who we are as human beings – that is, unless you’re a pathological liar. I’m willing to bet most, if not all of you reading this,…
10 Tips to Crafting a Landing Page Design That Converts
Landing pages are an important part of the sales funnel – they’re where you direct your visitors when you want them to do something – whether it’s sign up for…
4 Ways to Increase Your Content Exposure on Social Media
Social media has done small business owners everywhere a great service, when you stop and think about it. No matter how small your business is, your business can promote itself…
Breaking Down and Optimizing Your Business Marketing Budget
No matter what kind of business you’re running, it’s essential that you have a marketing strategy that’s expansive, practical and effective. Small business owners have some tough decisions to make…
The Engagement Checklist: A Guide to Creating Shareable Content Across Multiple Mediums
Engagement: it’s the buzzword of the digital marketing world. If we’re not careful, it’ll become the ‘synergy’ of our industry. Which would be a shame because despite its overuse, the…
Interactive Content 101
It’s no secret that customers hate it when you advertise to them. That’s why they go blind and deaf to the sights and sounds of another self-promotional blog post or…
The Beginner’s Guide to Successful Remarketing
When you browse the Internet, have you ever noticed that certain companies seem to be following you around? You visit one website, and then all the sudden, you start seeing…