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Our 14 Step Website Migration Checklist
If you’ve determined you need to make changes to your website – either through a re-design, changing your URL structure, making the switch to HTTPS, or switching to a different…
Learn How to Properly Optimize Your Facebook Ads Strategy
If you’re running any kind of ad campaign on Facebook or Instagram, you could be spending way more money than you need to. Before you start running any new campaigns,…
Stepping Up Your Facebook Live Game with 360 Videos
Facebook Live has been a hit for many brands. Despite the fact that Facebook Live is only one year old, 20% of videos on Facebook are live. Since it became…
The Complete Guide to Image Optimization for the Web
Images are a vital part of the user experience, but they also account for the most data on your page. This means it can have a dramatic effect on your…
Mastering the Use of Device Specific PPC Campaigns
People use different devices for different tasks. Would you go app shopping for new apps on your tablet or smartphone from your desktop? Probably not. Would you try out a…
Conversion Rate Optimization: Tips and Tricks You Need to Know
You’ve built (or paid for) a stellar website. You’ve invested in market research and built an amazing product, and you’ve got a great sales and customer support team to support…
Diagnosing Why Your Organic Traffic is Failing – And How to Fix It
If you’ve noticed even after a seemingly well executed SEO campaign that your organic traffic is falling, don’t get discouraged. There are several reasons this could be happening. I’m going…
How to Choose the Best Font Selection for Messaging in Marketing
I’ve already written a post on the importance of considering color theory in your branding, so today I want to extend that and talk about choosing your fonts. Just like…
How to Protect Your Blog from Copyright Infringement
In today’s society, new content is produced at an alarming rate – and with everything just a search away, it’s super easy to find (and steal) whatever you want. If…