Eric is widely recognized for his expertise in digital marketing strategy, particularly in industries where online marketing plays a critical role in generating leads and revenue. His work often involves advising companies on marketing budgets, evaluating vendor relationships, building internal marketing teams, and developing long term growth strategies driven by digital channels.
In addition to leading Sachs Marketing Group, Eric is also the owner of Rawhyde Moto Adventures, one of North America's most respected adventure motorcycle training and touring companies and the official BMW off road training academy in North America. Eric first discovered Rawhyde as a student rider and later became deeply involved in the organization before ultimately acquiring the company and leading its next phase of growth.
Eric's background prior to entrepreneurship includes ten years as a police officer with the Glendale Police Department in California, where he developed the leadership, decision making, and risk assessment skills that continue to influence how he runs businesses today.
Eric is also frequently invited to speak about digital marketing strategy and industry practices. He has lectured at universities, appeared on podcasts and radio programs discussing digital marketing, and has served as an expert witness analyzing digital marketing practices in litigation, including the high profile case Grasshopper House, LLC v. Clean & Sober Media, LLC.
Through both Sachs Marketing Group and Rawhyde Moto Adventures, Eric combines entrepreneurship, leadership, and real world operational experience to help businesses grow while building strong communities around the brands he leads.
