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Case Study

NoJo Baby & Kids

At a glance

Social-Driven Sales

Social media became the number one revenue channel for NoJo, delivering a consistent stream of conversions with improving cost efficiency:

  • January 2025: 47 purchases at a CPR of $59.28 (the first month ever running paid ads)
  • March 2025: 104 purchases at a CPR of $39.69

That’s a 121% increase in purchases — while reducing the cost per result by 33% in just two months.

The paid campaigns utilized Advantage+ Catalog Ads, with audience segmentation to test performance and focus on the best-performing segments. This strategic approach enabled rapid learning and optimization, driving higher conversions at lower cost.

Social Media Growth

In October 2024, NoJo’s Instagram community included 9,105 followers. By March 2025, that number had grown to 22,433 followers — a 146% increase in just five months.

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Driving Growth and Conversions Through Social Media Ads

During the few months that we worked with NoJo Baby & Kids, we achieved impressive growth across Instagram and sales performance utilized Advantage+ Catalog Ads.

Key Takeways

Through a strategic mix of Advantage+ Catalog Ads and organic growth initiatives, including influencer marketing, social media became the number one source of sales for NoJo Baby & Kids, driving both revenue and audience growth in a measurable, sustainable way.

Services Provided

Social Media Advertising

Running targeted advertising campaigns on social media platforms to reach potential clients interested in baby and children’s products.

Social Media Development

Establishing and managing social media channels to engage with the target audience, build brand awareness, and foster a sense of community.

See More Client Successes

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