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Case Study

Center for Motivation & Change

Accounts Reached
Post Engagements
New Facebook Page Likes
At a glance

Impact Overview (6-Month Results)

Over just six months, our ad strategy significantly expanded CMC’s online footprint and strengthened engagement:

  • 2 million accounts reached
  • 144,000 post engagements
  • 12,000 new Facebook Page Likes

Facebook Growth & Engagement

Using highly optimized Page Likes campaigns, we grew CMC’s Facebook following from 6,429 in January 2024 to 38,509 in January 2025 — a 500%+ increase in one year.

During the same period, Facebook post engagement rate more than doubled, increasing from 3.53% to 8.68%, demonstrating not only reach, but deeper community connection.

CMC_IG_Screenshot

Expanding Reach, Engagement, and Impact Through Targeted Social Media Strategy

When the Center for Motivation and Change (CMC) partnered with Sachs Marketing Group, they aimed to elevate brand awareness, strengthen their online community, and engage individuals and families navigating substance use and mental health challenges. With such a sensitive, mission-driven audience, CMC needed a thoughtful and targeted approach to communicate with clarity and compassion.

LinkedIn Engagement

As a trusted authority in the professional mental health and recovery space, CMC also saw meaningful growth on LinkedIn. Post engagement increased from 7.67% to 12.64%, strengthening their presence among clinicians, treatment professionals, and referral partners.

Key Takeways

Through a thoughtful blend of targeted campaigns, educational content, and mission-aligned messaging, Sachs Marketing Group helped CMC significantly broaden its reach and elevate engagement across every platform. These results support CMC’s larger mission: making evidence-based tools and compassionate communication more accessible to the people who need it most.

"We continue to find SMG to be a joy to work with. They are knowledgeable and thorough at navigating the incredibly complex and ever changing digital world. We can't recommend them highly enough."

- Will Regan

Services Provided

SEO

Implementing a targeted search engine optimization strategy to enhance the visibility of CMC in organic search results, driving qualified traffic to their website.

Social Media Development

Establishing and managing social media channels to engage with the target audience, build brand awareness, and foster a sense of community.

Social Media Advertising

Running targeted advertising campaigns on social media platforms to reach potential clients interested in mental health treatment.

Ongoing Web Design and Web Admin

Providing continuous support for website maintenance, updates, and improvements.

Industry-Specific Directory Listings

Ensuring the inclusion of CMC in relevant directories and online platforms to increase visibility within the industry.

Content Development

Producing high-quality, informative content to position CMC as a trusted authority in the mental health treatment space and engage with their target audience.

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