SMG News
37 URL Shorteners and How to Create Custom Branded Shortlinks
When you start adding UTM tags to URLs, they can get even longer, and more complex. We need these tags to help us track the URLs, but the longer they…
The Ultimate Guide to Running Successful Facebook Ad Campaigns
I’ve written a post on how to optimize your Facebook Ads strategy, but I’ve never taken the time to break the process of creating a campaign down step-by-step. For us…
Best Practices to Building an On-Demand Content Strategy
In today’s fast-paced world, we consume content much differently than we did just 10 years ago. Thanks to the advent of DVR, it became easier to watch our favorite shows…
Learn How to Keep Automated Outreach Marketing Personal
How can something be automated and personal? Don’t the two terms contradict one another? In marketing, you hear two things preached more often than anything else: focus on building quality…
Tracking Social Media Campaigns in Google Analytics
Your website and social media presence work together to build the foundation of your business – whether you actually conduct business online or not. While there are many tools to…
Is it Too Easy to Become an Instagram Influencer?
Influencer marketing is far more than a hit new trend in marketing. Statistics. Being an Instagram influencer alone has reached $1 billion as an industry. It’s even poised to hit…
Tips for Creating a Stellar “About Us” Page for Your Website
It’s safe to say nearly every website online today has an About Us page or a variation thereof. It’s essential to tell your visitors who you are, what your company…
Your Complete Guide to Creating Native LinkedIn Video Content
LinkedIn is one of the last platforms to add support for uploading videos. Video marketing has a remarkable return on investment, and with the addition of native video, now those…
Do You Have What it Takes to Be a Great Content Marketer?
In online marketing, you can find a slew of content marketers all across the spectrum, ranging from freelancers who focus on blogs, to agency professionals handing the content for Fortune…