SMG News
Tips to Help You Get the Most of Your Email Campaigns
There are several tips to help you get the most of your email campaigns. To maximize email campaigns, segment your audience for personalized content, use engaging subject lines, and ensure…
How to Develop an Omni-Channel Retail Strategy
If you’re in retail and don’t have an omni-channel strategy yet, you’re missing out on a lot of potential review. A recent report shows that out of 46,000 shoppers, 73%…
Preparing for Instagram’s New Local Business Profile Pages
In March, word of Business Pages rolling out on Instagram started making its way around the internet. Though we’re nowhere near an official release, if you want to be among…
Social Media Marketing Tips for Live Events
Investing time, energy, and other resources into attending live events such as trade shows, conferences, and other industry events definitely made sense in the early days of marketing because you…
Lush UK Quits Social Media
Earlier this month, cosmetics brand Lush, announced on social media that they are quitting social media. (Ironic, right?) Lush is a global brand known for their bath bombs, body care…
New Features Coming to Facebook Groups
Facebook Groups are a valuable tool for many businesses, because it allows them to build a connection with customers and prospects on a platform they’re already using regularly. Coming together…
Creative Ways to Use Instagram Stories
If you’re looking to grow your Instagram following and engagement, you should venture into using the Instagram Stories feature. Similar to Snapchat, these don’t appear in your feed, and are…
How to Handle Negative Customer Reviews
If you own a business, online reviews are part of the territory. Unfortunately, no matter how you conduct your business, some of those reviews will be negative. After all, it’s…
5 Tips to Get Customers to Leave Business Reviews
Reviews are essential to your business success for two reasons: one, people’s buying decisions are influenced by online reviews, and two, reviews on Google especially, are a major part of…