SMG News
How To Get Verified on Facebook
There are a few key takeaways for this post, namely: Getting verified can help you distinguish yourself or your brand from the rest of the competition. Getting verified is crucial…
Google Title Tag Changes: What You Need to Know
While there’s no guaranteed method to prevent Google from changing your title tags, following these best practices can reduce the likelihood of it happening. Remember, Google’s goal is to provide…
Best Practices for TikTok Ads
TikTok recently released some best practices for advertisers to make the most of their TikTok Ads on the app, which is one of the fastest-growing social media apps in the…
What Role Do Data Clean Rooms Play in a Privacy-Driven World?
We are no longer simply moving away from third-party cookies and targeted advertising – in many ways, we’ve already moved past it. As Google joined Mozilla and Apple in ending…
Google Integrates with GoDaddy
The news that Google integrates with GoDaddy is exciting for merchants interested in the benefits of two giants connecting. On July 13th, Google expanded its integration efforts to include GoDaddy…
Facebook iOS 14 Update: How Will It Affect Your Ads?
Facebook recently published an informative post warning marketers of certain upcoming changes to web and mobile ad campaigns as a result of Apple’s AppTrackingTransparency framework, which will prompt users to…
Personalization: The Future of Content Marketing
The future of content marketing is increasingly focused on delivering personalized experiences across various platforms. As audiences seek more tailored and relevant content, marketers are shifting towards strategies that cater…
Twitter Tests New E-Commerce Feature, Shop Module
After a harrowing 2020 and a rocky start to the new year, it seems everyone has read the tea leaves and collectively decided that if one thing took off in…
SEO Tools Are Evolving to Keep Up with Changes
The early days of search engine optimization were as simple as paying attention to your keyword use and gaming the “algorithm” as it existed at the time – and while…