SEO
‘Tis the Season to Optimize Your PPC Campaigns for the Holidays
To optimize PPC campaigns for the holidays, use holiday-specific keywords and create festive ad copy. Tailoring landing pages to holiday themes can improve conversion rates. Adjusting bids for high-competition periods…
SEO and Healthcare: What You Need to Know
It doesn’t matter if you work in a small doctor’s office or lab or for a large hospital chain; all healthcare professionals need to have an online presence. Healthcare and…
The Ultimate Guide to Facebook Ad Campaigns for Beginners
I’ve written a post on how to optimize your Facebook Ads strategy, but I’ve never taken the time to break the process of creating a campaign down step-by-step. For us…
8 Tips for Interactive Infographics
Last July I wrote a post dedicated to the various types of interactive content. Interactive infographics got a brief mention in that post. I decided to come back and add…
Best Practices for Requesting Reviews from Customers
Customer reviews matter. Okay, that’s kind of the understatement of the century, but we think it bears repeating because reviews can be such powerful social proof. Sure, bad reviews are…
Step-by-Step Guide to Troubleshooting Technical SEO Trouble
Technical SEO is, well, technical. Okay, sure, that’s a bit obvious, right? What isn’t always obvious, especially to laypersons, is how to address technical SEO concerns and how to fix…
Interactive Content Marketing: What It Is and Why You Need It
Content is king, right? Yes, it is…but no two pieces of content are every quite the same, and few are created equally. The web is evolving and the best type…
GDPR Compliance for WordPress Users
Getting flooded with General Data Protection Regulation (GDPR) emails from every service you’ve ever signed up with? There’s a good reason you’re receiving all those notifications. Businesses all over the…
7 Emergency Measures to Resuscitate a Dead Content Strategy
We’ve said it before, and we’ll say it again: content is king. A strong content marketing strategy is paramount to your online success. The New Year is only a couple…