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How to Use Facebook Video Ads
Video is among the most popular type of content on the internet, and with good reason. By 2022, online videos will make up more than 82% of all consumer internet…
Leveraging Offline Events for Link Building
When it comes to SEO, link building is a major part of the process since Google and other search engines take a look at how many sites are linking to…
Sachs Marketing Group ranked highly amongst SEO service providers in California by Clutch
Sachs Marketing Group is a Westlake Village, California. A local SEO company based centered on providing cutting digital marketing solutions to your business including Search Engine Optimization, Social Media Development,…
Pinterest’s New Complete the Look Tool
Pinterest has launched a new visual search tool known as “Complete the Look” that recommends relevant home decor and fashion categories based on the context of an image. For instance,…
Sentiment Analysis 101: Why It Matters
Are people talking about your business online? Do you know what they are saying? What about how to analyze the sentiment of the conversations so you can make better marketing…
6 Ways to Engage Your Audience on Social Media
There are several ways to engage your audience on social media, some of which are more effective than others. Effective ways to engage audiences on social media include creating interactive…
Strategies for CTAs That Convert
Looking at your website analytics, you see there’s plenty of traffic coming in, but that nice chunk of traffic isn’t showing in your conversions. What is the problem? Chances are,…
New Options for Fine-Tuning AdWords Bidding
Last month at Google Marketing Live, Google revealed updates for bidding controls in Google AdWords. Marketers should see those become available over the coming months as they roll out. Let’s…
How One Campaign Changed Burger King’s Marketing Outlook
The Whopper Detour marketing campaign changed Burger King’s Marketing outlook forever. A notable Burger King campaign, likely emphasizing creativity and customer engagement, led to a strategic shift in its marketing.…