Content Marketing
7 Types of Visual Content You Should Include in Your Strategy
Anyone with an internet connection can create and share content – visual or otherwise. This translates to a vast array of professional and amateur content, and a crowded environment. To…
8 Ways to Test the Validity of Your Product or Service
If you’ve got an idea you think would make you rich – you could be right. Or, you could be wrong. It’s important to test the validity of your idea…
Complete Guide to Integrate PR with Content Marketing
For years, the PR industry has been changing. The increased use of the internet and social media lends itself to a decrease in traditional media readership. It also means more…
Eric Sachs on Challenge Assumptions Podcast
Eric Sachs joined Greg and Gene on the Challenge Assumptions Podcast to talk about the world of SEO. In the 50-minute episode, Eric, Greg and Gene discuss: How Eric got…
7 Email Segmentation Ideas for Maximizing Email Profits
Across different industries, email marketing has proven to be an effective strategy in online marketing. Smart marketers have embraced it already: A survey report by an online technology reviews firm revealed that…
How to Get Your Fans Actively Involved in Your SMM Campaign
Creating and executing a social media marketing (SMM) campaign is complex business – with a number of variants along the way. You have to think about what networks you’re wanting…
8 Business Blogging Mistakes You Don’t Want to Make
Blogging is hard work. It takes consistent effort, time, and dedication to get it done right. Your blog isn’t going to take off overnight, and thus it can be discouraging.…
7 Time Sucks That Are Killing Your Work Productivity
If you’re constantly feeling overwhelmed and like there aren’t enough hours in the day to get through everything you possibly need to do, it’s time to evaluate your time management…
The Fool-Proof Guide to YouTube Marketing
Did you know, YouTube on mobile alone reaches more 18 to 49 year olds than any cable network in the United States? That’s pretty impressive, and incredibly telling about our…